Creative Storyteller

How About That!; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

How About That! in Bengaluru is seeking a Creative Storyteller to craft narratives for brands, products, and impact-driven initiatives across digital and physical touchpoints.

You will conceptualize story arcs, write scripts and copy for campaigns, and collaborate with designers and technologists to align visuals with messaging. The role requires adapting stories for web, social media, presentations, and product experiences, and participating in brainstorming sessions with a focus on

Qualifications

• Strong storytelling and writing skills for brands, products, or social impact initiatives.
• Ability to develop creative concepts and content strategies with design, motion, and tech teams.
• Comfort across scripts, short-form copy, long-form content, and presentation narratives.
• Understanding of digital platforms and familiarity with design and UI/UX processes.
• Excellent communication and collaboration skills for diverse stakeholders.
• Attention to detail, openness to feedback, and ability to deliver high-quality work within deadlines.
• Prior experience in a creative agency, studio, or content-focused role preferred.
• Relevant education in communications, journalism, design, media is beneficial, but portfolios and experience count.

Responsibilities

• Conceptualize story arcs and craft narratives for brands, products, and impact initiatives.
• Write scripts and copy for campaigns and videos; ensure messaging aligns with visuals.
• Collaborate with designers and technologists to integrate story with product experiences.
• Adapt stories for web, social media, presentations, and other platforms.
• Participate in brainstorming sessions and conduct background research on clients and audiences.
• Refine content based on feedback from internal teams and stakeholders.

Skills

Storytelling

Creative concepts

Multiformat content

Digital platforms

Communication

Attention to detail

Collaboration

Portfolio emphasis

Education beneficial

Education

Bachelor's degree in Communications

Job description

Company Description

How About That! is a multidisciplinary creative and technology studio that fuels ideas and helps shift perceptions through thoughtful design and innovation. The studio solves a wide range of design and technology challenges, including branding, UI/UX, technology solutions, illustrations, motion design, digital product innovation, environment design, and ecommerce. How About That! partners with diverse clients such as HDFC Securities, BNP Paribas, Godrej Properties, ICICI Home Finance, and The Good Food Institute. The team is driven by an impact-focused mindset, collaborating with NGOs and purpose-led organizations to use design and technology for positive social change. This environment offers creative professionals the chance to work on high-impact projects that blend commercial and socially driven work.

Role Description

The Creative Storyteller will craft compelling narratives for brands, products, and impact-driven initiatives across digital and physical touchpoints. Day-to-day responsibilities include conceptualizing story arcs, writing scripts and copy for campaigns and videos, collaborating with designers and technologists to align visuals with messaging, and adapting stories for different platforms such as web, social media, presentations, and product experiences. The role involves participating in brainstorming sessions, conducting background research on clients and audiences, and refining content based on feedback from internal teams and stakeholders. This is a full-time, on-site role based in the Greater Bengaluru Area, requiring close collaboration with the studio’s creative and technology teams.

Qualifications

• Strong storytelling and writing skills, with experience crafting narratives for brands, products, or social impact initiatives.
• Ability to develop creative concepts and content strategies in collaboration with design, motion, and technology teams.
• Comfort working across formats such as scripts, short-form copy, long-form content, and presentation narratives.
• Understanding of digital platforms and basic familiarity with design and UI/UX processes to align stories with user experiences.
• Excellent communication and collaboration skills, with the ability to present ideas clearly to diverse stakeholders.
• Attention to detail, openness to feedback, and ability to deliver high-quality work within deadlines.
• Prior experience in a creative agency, studio, or content-focused role is preferred.
• Relevant education in communications, journalism, design, media, or related fields is beneficial, but strong portfolios and practical experience are equally valued.