Creative Lead (Promo)

Pocket FM; Bengaluru; On-site; INR 180,000 - 250,000; Full time

Job summary

Pocket FM is hiring a Creative Lead - Promo to shape the creative direction for promotional content in Crime Thriller stories. You will craft long-form promos from ideation to final execution, building suspenseful narratives and compelling hooks while guiding a team of writers.

You will collaborate with production, editing, and other stakeholders to ensure the promos reflect the creative vision and meet performance goals, driving audience engagement in a fast-paced marketing environment.

Qualifications

• 5+ years of experience in writing, creative development, promotions, content, or related fields.
• Strong experience in long-form writing and storytelling across fiction, thriller, crime, or narrative-driven content.
• Proven experience writing or developing long-form promotional content, trailers, teasers, or narrative-led campaigns.
• Strong understanding of Crime Thriller storytelling, including suspense, pacing, twists, reveals, and hooks.
• Experience mentoring a team of writers/creative professionals and guiding creative direction.
• Excellent English written and verbal communication for ideation and direction.

Responsibilities

• Lead the creative development of long-form promos for Crime Thriller content from ideation to execution.
• Develop promo narratives with hooks, suspense, emotional beats, and cliffhangers.
• Define and drive the promotional creative strategy, focusing on engagement and performance.
• Lead and mentor a team of writers, providing constructive feedback and quality oversight.
• Collaborate with production, editing, and other stakeholders to reflect the creative vision.
• Translate written concepts into engaging visual/audio promos across formats.
• Iterate marketing concepts using feedback and audience insights.

Skills

Storytelling

Creative development

Promotions writing

Team leadership

Long-form writing

English proficiency

Stakeholder collaboration

Job description

As a Creative Lead - Promo, you will be responsible for shaping the creative direction and strategy for promotional content for our Crime Thriller stories. The role requires a strong storyteller and writer who understands how to build suspense, intrigue, emotion, and curiosity while translating long-form stories into compelling promotional narratives.

What You'll Do:

• Lead the creative development of long-form promos for Crime Thriller content, from ideation and writing to final execution.
• Develop strong promo narratives with compelling hooks, suspense, conflict, emotional beats, reveals, and cliffhangers.
• Define and drive the creative strategy for promos, keeping audience engagement and content performance at the centre.
• Lead and manage a team of writers, providing creative direction, feedback, mentoring, and quality oversight.
• Work closely with creative, production, editing, and other stakeholders to ensure the final output reflects the intended creative vision.
• Bring a strong understanding of production and post-production workflows and effectively translate written concepts into engaging visual/audio promos.
• Work in an iterative, marketing-focused environment, using feedback, audience insights, and performance data to refine creative.
• Collaborate with cross-functional teams to develop and execute promotional campaigns across formats.
• Balance creative quality with speed, scale, and business objectives.

What We're Looking For:

• 5+ years of experience in writing, creative development, promotions, content, or related fields within entertainment, OTT, TV, digital, or media.
• Strong experience in long-form writing and storytelling, preferably across fiction, thriller, crime, or other narrative-driven content.
• Proven experience writing or developing long-form promotional content, trailers, teasers, or narrative-led campaigns.
• Strong understanding of Crime Thriller storytelling, including suspense, pacing, character motivations, twists, reveals, and audience hooks.
• Experience managing or mentoring a team of writers/creative professionals and providing strong creative direction.
• Experience working with multiple stakeholders across creative, production, editing, and post-production.
• Good understanding of the production and post-production process. (We are looking for a strong storyteller/writer who understands production and post-production, rather than a post-production professional who also has writing experience.)
• Strong written and verbal English proficiency, with the ability to ideate, develop concepts, communicate creative direction, and discuss storytelling effectively in English.
• Comfortable working in a fast-paced, iterative, marketing-focused environment where creative is continuously refined based on feedback and audience response.
• Strong creative judgment, strategic thinking, and the ability to understand what makes promotional content engaging and effective.