Creative Lead - Performance Marketing

present of AI; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Performance ad portfolio

Writes hooks and scripts

Reads ad level data

Leads writers and agencies

Hands on AI creative tools

Job summary

Emergent is seeking a Senior Marketing professional in Bangalore to own performance creative for paid social campaigns, primarily Meta, for non-technical small business owners. You will personally write hooks and scripts, read ad-level results, and run a testing pipeline judged on CPA and ROI rather than clicks.

You will lead writers, editors, agencies and creators, while maintaining high quality and speed. The role emphasizes hands-on AI creative tools and practical testing on live campaigns.

Qualifications

• Senior level marketing role focusing on paid social for non-technical small business owners.
• Candidate writes hooks and scripts personally.
• Reads ad level results and runs a testing pipeline based on CPA/ROI rather than clicks.

Responsibilities

• Own performance creative for paid social (Meta).
• Lead writers, editors, agencies and creators while maintaining quality and speed.
• Read ad level data and extract insights to optimize campaigns.
• Manage testing pipeline and decision-making based on cost per acquisition and return.

Skills

Hooks writing

Script writing

Ad performance analysis

Testing pipeline management

Team leadership

Tools

AI tools

Video generation tools

Job description

Marketing · Bangalore · Full-time · Senior level

The role owns performance creative for paid social, mainly Meta, aimed at non technical small business owners. A strong candidate writes hooks and scripts personally, reads ad level results, and runs a testing pipeline judged on cost per acquisition and return rather than clicks. Leading writers, editors, agencies and creators while keeping quality and speed high is central.

How it fits the AI era

AI tools speed up script testing and video drafts, so more ideas can be tried each month. The human part stays in spotting the customer problem worth building an angle around and judging which ads actually bring paying users. The role uses the company's own video agent for fast tests, then puts human production behind the winners.

How it builds AI experience

Working here means hands on practice with AI video and creative generation tools, including the company's own agent, on live paid campaigns. That builds judgment about where AI output helps and where it falls short, backed by real spend and results. A candidate can prepare by testing AI made ad variants on small budgets and tracking which ones convert to paying customers.

Worth showing

• Performance ad portfolio
• Writes hooks and scripts
• Reads ad level data
• Leads writers and agencies
• Hands on AI creative tools

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Emergent

Emergent develops autonomous coding agents that generate, test, and deploy web and mobile applications from natural language prompts.