Performance Marketing Lead

present of AI; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Emergent seeks a Senior Paid Acquisition Lead to own multi-channel campaigns across 30+ countries with a large monthly budget. You will be judged on first-month and lifetime revenue against ROAS targets rather than clicks or signups.

You will manage affiliates and agencies, spot low-quality or incentivised traffic, and ensure server-side tracking health while leading a small team of channel managers and analysts.

Qualifications

• Hands-on Google and Meta advertising experience.
• Experience managing large monthly budgets and ROAS targets.
• Ability to query a data warehouse to verify platform reports.
• Experience managing affiliates and agencies.
• Knowledge of server-side tracking health and attribution.

Responsibilities

• Own paid acquisition across multiple channels and 30+ countries with a large monthly budget.
• Drive revenue via first-month and lifetime ROAS targets rather than clicks or signups.
• Manage affiliates and agencies, monitor traffic quality, and flag incentivised traffic.
• Lead a small team of channel managers and analysts.
• Maintain server-side tracking health and reporting accuracy.

Skills

Google Ads

Meta Ads

Value-based bidding

Budget pacing

Team leadership

Analytics

Tools

SQL

Data warehouse

Job description

The role owns paid acquisition across many channels and more than 30 countries, with a large monthly budget, and is judged on first month and lifetime revenue against a return on ad spend target rather than clicks or signups. A strong candidate brings years of hands on Google and Meta work, comfort with value based bidding and budget pacing, and the ability to query a warehouse directly to check what the ad platforms report. The person also manages affiliates and agencies, spots low quality or incentivised traffic, keeps server side tracking healthy, and leads a small team of channel managers and analysts.

How it fits the AI era

The company sells autonomous coding agents, so the marketing audience is people who build software, and the work is about finding the ones who actually create and pay. AI tools speed up reporting, cohort pulls and creative variants, but the judgment calls stay human: deciding where the next dollar goes, telling a traffic quality problem apart from a product or pricing change, and defending the plan each month. Measurement discipline matters more, not less, because automated campaigns can buy cheap low intent traffic that looks fine on a dashboard.

How it builds AI experience

Working here means marketing a product that turns plain language into deployed applications, so the marketer learns how AI builder tools are discovered and adopted, and how usage based signals differ from trial signups. Experience can be built by running revenue weighted tests, learning server side conversion setup and attribution, and getting hands on with newer ad surfaces such as AI search ads. Querying the warehouse and building simple budget models would deepen that base.

Worth showing

• Paid channels at scale
• Value based bidding
• SQL and warehouse cohorts
• Server side attribution

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Emergent

Emergent develops autonomous coding agents that generate, test, and deploy web and mobile applications from natural language prompts.