Creative Director - Brand, Design & Content

Tantraedu; Solapur; On-site; INR 3,500,000 - 8,000,000; Full time

Job summary

The Creative & Production Director at TantraEdu in Pune will integrate design, video, motion, UI/UX, and content production into one high-performance creative pod. This role owns creative quality, brand consistency, AI-assisted production, and scalable review systems while reducing turnaround times and single-person execution dependencies.

You will lead a cross-functional team of designers, video editors, and copywriters to deliver campaigns on schedule and at scale.

Qualifications

• 15+ years of progressive creative, branding, and production leadership.
• Experience in leading agency-style, fast-paced campaigns.
• Proven track record of building unified, pod-based creative operations.

Responsibilities

• Lead design, video, motion, UI/UX, and copy units for high-impact campaigns.
• Establish editorial guidelines and ensure brand consistency across outputs.
• Enforce brief intake, review gates, and production SLAs to reduce bottlenecks.
• Allocate creative resources, balance workloads, and mentor juniors.
• Create templates and manage a centralized DAM with version control.
• Drive AI workflows across image, video, and copy processes.
• Coach leaders, conduct capability reviews, and support HR plans.
• Collaborate with Growth, PR, and Digital teams on proposals and packaging.

Skills

Integrated Creative Direction

Creative Operations & Review Gates

AI-Assisted Creative Stack

Adobe Creative Suite

Digital Asset Management & Versioning

Leadership & Mentorship

Education

Bachelor's or Master's in Design/Visual Communication

Tools

Midjourney

ChatGPT

Firefly

Runway

Job description

Job Description Role Overview

The Creative & Production Director will integrate design, video, motion, UI/UX, and content production into one high-performance creative pod at TantraEdu in Pune. This role owns creative quality, brand consistency, AI-assisted production, and scalable review systems while reducing turnaround times, revision cycles, and single-person execution dependencies.

Key Responsibilities

• Integrated Creative & Brand Direction : Lead design, video, UI/UX, and copy units to ensure high-impact visual storytelling, brand consistency, and top-tier campaign executions.
• Content & Editorial Quality Standards : Establish editorial frameworks, tone-of-voice rules, and messaging guidelines so content and visual design function as one cohesive output.
• Creative Operations & Review Gates : Enforce mandatory brief intakes, structured internal review gates, turnaround-time standards, and escalation protocols to eliminate delivery bottlenecks.
• Capacity & Resource Management : Allocate creative resources efficiently, balance team workloads, delegate routine tasks to junior staff, and de-risk individual key-person dependencies.
• Templates & Digital Asset Management : Build standardized design/video templates and maintain a centralized Digital Asset Management (DAM) system with version control.
• AI-Assisted Production Adoption : Institutionalize proprietary AI workflows across image generation, resizing, video editing, storyboarding, content ideation, and automated creative variations.
• People Leadership & Upskilling : Coach creative leads, conduct capability reviews, support HR on performance plans, and foster a culture of ownership and cross-training.
• Cross-Functional & Commercial Growth : Partner with Growth, PR, and Digital teams to support pitch proposals, performance-led creative optimization, and productized service packages.

Key Result Areas (KRAs)

• First-Proof Quality & Revision Reduction : Achieve a significant reduction in internal revision cycles and elevate first-proof approval rates across all client deliverables.
• Turnaround Time Compliance : Maintain high on-time delivery metrics against established production SLAs across design, video, and copy tasks.
• Template & SOP Systemization : Ensure widespread adoption of standardized creative templates, brief intakes, and centralized Digital Asset Management (DAM) workflows.
• AI Workflow Integration : Successfully deploy standardized AI tools across at least 40% of routine creative, video editing, and copy execution processes.
• Resource Optimization & Risk Mitigation : Eliminate single-point-of-failure dependencies while maintaining optimal team workload utilization and zero creative-related client escalations.

Required Skills (Expert or Advanced Level)

• Integrated Creative Direction (Design, Video, Motion, Copy)
• Creative Operations, SOPs & Review Gate Management
• AI-Assisted Creative Stack (Midjourney, ChatGPT, Firefly, Runway)
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Digital Asset Management (DAM) & Version Control Systems
• Cross-Functional Team Leadership & Mentorship

Educational Qualification

Bachelors or Masters Degree Design, Mass Communication, Visual Communication, Strategic Advertising, or a related creative discipline.

Work Experience

• Overall Experience : 15+ years of progressive creative, branding, and production leadership experience.

Relevant Work Experience Aspects

• Minimum 57 years in a senior executive creative role (e.g., Creative Director, Executive Creative Director, Head of Production) within fast-paced marketing agencies.
• Proven track record of executing agency turnaround stories by restructuring isolated content, video, and design teams into unified, pod-based operations.
• Demonstrated success in implementing person-independent creative infrastructuretransitioning teams away from brute-force individual execution (e.g., logging 1,000+ manual design tasks) toward automated asset systems and template libraries.
• Deep experience leading digital-first and performance-driven campaign productions, embedding AI workflows to accelerate output speed without degrading creative excellence.
• Hands-on experience in agency service productization, collaborating with growth teams to build scalable creative solution packages.