Creative Director

Innergroup; India; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

InnerGroup in India seeks a Creative Director to drive creative excellence across digital, social, content, video and print. You will guide offshore teams, ensure global brand integrity, and tailor outputs to culturally diverse markets worldwide.

As a hands-on leader, you will mentor senior creatives, align with client and growth teams, and champion AI-enabled workflows to enhance efficiency and quality across campaigns.

Qualifications

• 15+ years’ experience across creative, advertising, or marketing environments.
• Experience with global creative production agencies or offshore delivery.
• Strong art direction background with a portfolio demonstrating omni-channel campaigns.
• Experience leading multidisciplinary teams while staying close to the work.
• Familiarity with AI-powered creative workflows, asset automation, and dynamic creative optimization (DCO).

Responsibilities

• Define, champion, and evolve a compelling creative vision aligned with global industry standards across digital, social, content, video and print.
• Partner with Client and Growth teams to deepen client relationships and unlock new value; lead workshops and innovation sessions.
• Lead global pitches, RFP responses, and growth initiatives with the Growth team; identify opportunities to expand client relationships.
• Collaborate with Product and Innovation teams to embed AI-enabled workflows and automation into creative pipelines.
• Mentor Associate Creative Directors and the broader creative team in India; build global business acumen and market trend expertise.

Skills

Art direction

Creative leadership

Global collaboration

Storytelling

Job description

Role Purpose The Creative Director is the driving force behind creative excellence at InnerGroup —shaping a vision that inspires, elevates, and scales world-class, omni-channel creative output across the business. This is a role for a deeply craft-led creative with a strong foundation in art direction, a sharp eye, and an obsession with the details that make work exceptional. As a hands‑on leader, you will guide high‑performing, multi‑disciplinary offshore teams to deliver work that resonates across diverse global geographies (Americas, Europe, and APAC), ensuring that global brand integrity is matched with localized cultural relevance.

Key Responsibilities

• Creative Stewardship & Output Quality Define, champion, and evolve a compelling creative vision that aligns with global industry standards. Set clear benchmarks for excellence across all digital, social, content, video and print disciplines. Foster a culture where high quality, attention to detail, creative integrity, and pride in the work are non‑negotiable. Bridge the gap between global brand expectations and offshore execution, ensuring all outputs are culturally nuanced for international markets. Stay attuned to emerging trends and technologies—translating them into scalable creative opportunities.
• Client Partnership & Strategy Act as a trusted senior creative advisor across accounts. Partner closely with Client and Growth teams to deepen client relationships and unlock new value. Present concepts and creative work to global stakeholders with clarity, confidence, and conviction Lead workshops and innovation sessions that unlock new thinking and direction.
• Commercial Growth & New Business Play a leading role in global pitches, RFP responses, and growth initiatives alongside the Growth team Identify and create proactive opportunities to expand existing client relationships.
• Workflow Innovation & Future Capability Collaborate with Product and Innovation teams to embed AI‑enabled workflows and automation into creative pipelines to drive efficiency.
• Talent Leadership & Mentorship Lead, mentor, and grow Associate Creative Directors (ACDs) and the broader creative team in India. Instil a strong culture of continuous feedback and upskilling Build the global business acumen of the local creative team, training them on international market trends and platform best practices.

Key Performance Indicators (KPIs)

• Quality of output
• Client satisfaction and retention
• Efficiency gains through the adoption of AI and automated production workflows.
• Team engagement, cross‑skill development, and retention.
• Contribution to thought leadership and industry recognition.

Skills and Experience

• Proven track record of collaborating with global brands and international stakeholders 15+ years’ experience across creative, advertising, or marketing environments.
• Proven track record within a global creative production agency or an offshore delivery setup.
• Strong art direction background with a portfolio demonstrating exceptional craft and omni‑channel campaign execution.
• Demonstrated experience leading multidisciplinary teams while staying close to the work.
• Deep passion for visual storytelling, craft, as well as a taste for impactful copywriting.
• Familiarity with AI‑powered creative workflows, asset automation, and dynamic creative optimization (DCO).