Creative Designer

Niru (NY) Ltd.; Mumbai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

NIRU India is seeking a highly creative, AI-forward Creative Designer to transform ideas into distinctive visuals across digital and print, while shaping our brand identity. The role emphasizes brand-consistent output, experimentation with AI tools, and collaboration with marketing and leadership to deliver compelling visual solutions.

The ideal candidate will have a strong design portfolio, branding understanding, and ability to edit short-form videos.

Qualifications

• Degree or diploma in Graphic Design, Visual Communication, Fine Arts or related field preferred.
• Strong portfolio showing branding and visual communication across formats.
• Experience with short-form video, motion graphics is a plus.
• All applicants must submit portfolio including branding, campaigns, digital/social content and AI content.

Responsibilities

• Create designs for social media, digital campaigns, websites and print.
• Maintain a consistent brand identity across channels.
• Translate briefs into strong creative concepts and visual stories.
• Support development of brand guidelines, templates and visual systems.
• Use AI tools to accelerate ideation and production.
• Refine AI-generated outputs to be on-brand and fit for purpose.
• Create and edit short-form videos or motion content.
• Collaborate with marketing, content, business and leadership teams.
• Manage multiple projects with quality and timely delivery.
• Stay current with design trends and AI-enabled workflows.
• Maintain organized brand asset library.

Skills

Strong creativity

Visual thinking

Branding understanding

Typography

Color theory

Layout design

Education

Graphic Design degree or diploma

Tools

Adobe Photoshop

Illustrator

InDesign

Figma

Canva

Premiere Pro

After Effects

CapCut

Job description

Location: Lower Parel, Mumbai (On-Site, Full time)

Required experience: 2+ years of experience in designing, visualization, AI led creation and branding.

About Us

NIRU India is the newest initiative under the globally respected NIRU Group. With a legacy of craftsmanship, culture, and excellence since 1979, we are laying the foundation for a new chapter that draws upon ancient spiritual wisdom, cultural scholarship, and artistic mastery.

We bring the same care to our working relationships as we do to our craft. Mutual respect, trust, and a collaborative spirit shape our culture, while quality, discretion, and attention to detail guide our work., and artistic mastery.

About the Role

We are looking for a highly creative, AI-forward Creative Designer who can transform ideas into distinctive and impactful visual communication.

This role goes beyond creating attractive designs. The person will help shape and consistently express our brand identity across digital, social, print and internal communication. They should be comfortable experimenting with AI-powered creative tools while applying strong human judgment, originality and attention to detail.

The ideal candidate will have a strong design portfolio, a good understanding of branding and visual identity, and the ability to create or edit short-form videos and basic motion content.

Key Responsibilities

• Create engaging designs for different platforms and usage like social media, digital campaigns, websites, presentations, advertisements, events and print materials etc.
• Develop and maintain a consistent brand identity across all communication channels.
• Translate business briefs and abstract ideas into strong creative concepts and visual stories.
• Support the development of brand guidelines, campaign identities, templates and visual systems as and when required.
• Use AI tools to accelerate ideation, explore creative directions and improve production efficiency.
• Apply creative judgment to refine AI-generated outputs and ensure they are original, accurate, on-brand and fit for purpose.
• Create and edit short-form videos, reels, animations and basic motion graphics.
• Collaborate with marketing, content, business and leadership teams to understand requirements and deliver effective creative solutions.
• Manage multiple projects while maintaining quality, accuracy and timely delivery.
• Stay current with design trends, visual culture, AI-enabled creative workflows and emerging content formats.
• Maintain an organised library of brand assets, templates and source files.

What We Are Looking For

• Strong creativity, visual thinking and the ability to develop original design concepts.
• Good understanding of branding, visual identity, typography, colour, composition and layout.
• Proficiency in tools such as Adobe Photoshop, Illustrator, InDesign, Figma or equivalent platforms.
• Working knowledge of AI-enabled creative tools for image generation, ideation, editing and content adaptation.
• Basic proficiency in video-editing or motion-design tools such as Premiere Pro, After Effects, CapCut or equivalent.
• Comfortable creating visually engaging, brand-aligned presentations using Canva, PowerPoint, Google Slides or equivalent tools.
• Ability to understand a brief, ask the right questions and convert requirements into clear visual communication.
• Strong attention to detail and commitment to brand consistency.
• Openness to feedback, experimentation and continuous learning.
• Ability to balance creativity with business objectives and audience needs.

Qualifications and Experience

• Degree or diploma in Graphic Design, Visual Communication, Fine Arts or a related field is preferred.
• Relevant experience in graphic design, branding or visual communication.
• A strong portfolio demonstrating creativity, brand thinking and execution across different formats.
• Exposure to short-form video, motion graphics or multimedia content will be an advantage.
• Practical capability and portfolio quality will be valued more than qualifications alone.
• All applicants must submit a portfolio showcasing their work in branding, campaign creatives, digital or social content and, where available, short-form video or motion-design work along with AI specific content.