Creative Designer

Toffee Coffee Roasters; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Toffee Coffee Roasters is seeking a highly creative, self-driven visual content designer to build high-performing creatives across Meta ads, packaging, social media and brand campaigns. You will design scroll-stopping ad visuals, shoot and edit short-form videos, and craft product presentations for a fast-growing D2C brand.

You should propose ideas independently, using tools like Photoshop, Illustrator, Premiere, Canva and AI generation to produce fast, premium visuals.

Qualifications

• 1+ year of experience with a D2C brand
• Strong sense of design, layout, typography, colors
• Excellent video editing skills
• Excellent shooting skills with a phone/camera
• Experience with Photoshop, Illustrator, Premiere, Canva, InShot, Edits, CapCut
• Comfort with AI tools for creative generation and ideation
• Ability to create fast, testable creatives for Meta ads

Responsibilities

• Design Meta ad creatives for performance marketing campaigns.
• Create static and video creatives for Instagram, Facebook, website, marketplaces, and quick commerce.
• Shoot and edit short-form videos, reels, product demos, founder-led content, and lifestyle content.
• Work on product packaging concepts, layouts, labels, sachets, boxes, and other brand collaterals.
• Use tools like Adobe Premiere, Photoshop, Illustrator and other video/design tools to create fast, high-quality creatives.
• Use AI creative generation tools to create product mockups, lifestyle visuals, campaign ideas, and ad concepts.
• Think independently and bring fresh creative ideas for campaigns, launches, offers, and new products.
• Understand what makes a creative work for a D2C brand — strong hooks, clear product communication, premium visuals, and conversion-focused design.
• Collaborate with marketing, product, and founders to turn ideas into high-quality creatives quickly.

Skills

Creative design

Video editing

Adobe Premiere

Photoshop

Illustrator

Canva

AI tools

Social media ads

Brand storytelling

Tools

Canva

InShot

CapCut

Edits

Job description

Toffee Coffee Roasters is one of the fastest growing at-home coffee brand selling through its website, quick commerce and marketplaces. TCR has sold over 4Lacs+ units of coffee and sells across sub categories of coffee: Whole Beans, Ground Coffee, Drip Bags, Cold Brew, Speciality Instant, Filter Coffee & More. TCR also appeared on Shark Tank Season 3 and has grew multifold since then.

Location: Bengaluru

Company: Toffee Coffee Roasters

Experience: 1+ year, preferably with a D2C brand

Type: Full-time

About the Role

We are looking for a highly creative, self-driven, and execution-oriented person who can help us build high-performing visual content across Meta ads, product packaging, social media, and brand campaigns.

This role is ideal for someone who understands how D2C brands communicate visually, can design scroll-stopping ad creatives, shoot and edit short-form videos, and also think deeply about packaging, product presentation, and brand storytelling.

You should be someone who does not just wait for briefs, but can come up with creative ideas, references, formats, hooks, and visual directions on your own.

Key Responsibilities

• Design Meta ad creatives for performance marketing campaigns.
• Create static and video creatives for Instagram, Facebook, website, marketplaces, and quick commerce.
• Shoot and edit short-form videos, reels, product demos, founder-led content, and lifestyle content.
• Work on product packaging concepts, layouts, labels, sachets, boxes, and other brand collaterals.
• Use tools like Adobe Premiere, Photoshop, Adobe Illustrator and other video/design tools to create fast, high-quality creatives.
• Use AI creative generation tools to create product mockups, lifestyle visuals, campaign ideas, and ad concepts.
• Think independently and bring fresh creative ideas for campaigns, launches, offers, and new products.
• Understand what makes a creative work for a D2C brand — strong hooks, clear product communication, premium visuals, and conversion-focused design.
• Collaborate with marketing, product, and founders to turn ideas into high-quality creatives quickly.

What We’re Looking For

1+ year of experience working with a D2C, FMCG, fashion, beauty, food, beverage, or lifestyle brand.

Strong sense of design, layout, typography, colors, and visual hierarchy.

Excellent video editing skills for short-form content and performance ads.

Excellent shooting skills using a phone/camera, including framing, lighting, product composition, and content creation for digital platforms.

Experience with Photoshop, Illustrator, Premiere, Canva, InShot, Edits, CapCut, or similar tools.

Comfort with AI tools for creative generation and ideation.

Ability to create fast, testable creatives for Meta ads.

Interest in packaging design and product storytelling.

Ability to work independently, take ownership, and generate ideas without needing constant direction.

Strong aesthetic sense and understanding of premium consumer brands.

Basic understanding of key marketing metrics (ROAS, CTR, CPC, CPM etc)