Creative Copywriter - Ad Agency Experience

Option Designs; Gurugram District; On-site; INR 500,000 - 800,000; Full time

Job summary

Option Designs in Gurugram is seeking a creative Copywriter with 4+ years of experience in an advertising agency. You will craft compelling copy for digital, print, social, and integrated campaigns, maintaining a strong brand voice across channels.

Ideal candidates have excellent English writing and proofreading skills and can develop scripts for digital films and promotional videos. Join a dynamic team and contribute to innovative campaigns from concept to execution.

Qualifications

• 4+ years in advertising/creative agency.
• Strong writing, editing, proofreading, and storytelling skills.
• Experience in scripts for digital films is advantageous.
• Ability to translate briefs into compelling brand stories.

Responsibilities

• Develop creative concepts and write copy for integrated campaigns.
• Create copy for social media, print ads, websites, brochures, and outdoor campaigns.
• Write taglines, headlines, campaign slogans, scripts, captions, and brand materials.
• Collaborate with Art Directors, Designers, and Account Managers to deliver cohesive creative solutions.
• Translate client briefs into engaging communication strategies and ensure brand voice consistency.

Skills

Copywriting

Brand storytelling

Conceptual thinking

Editing & proofreading

English proficiency

Education

Bachelor's degree in Communications/Marketing

Tools

MS Word

Google Docs

Job description

Location: Sector 15, Gurugram (Work from Office)

Industry: Advertising & Brand Communications

Department: Creative

About the Role

We are looking for a creative and passionate Copywriter with 4+ years of experience in an advertising agency environment. The ideal candidate should possess strong conceptual thinking, excellent writing skills, and the ability to create compelling communication across digital, print, social media, and integrated campaigns.

Key Responsibilities

• Develop creative concepts and write impactful copy for integrated campaigns.
• Create copy for social media, print ads, websites, brochures, and outdoor campaigns.
• Write taglines, headlines, campaign slogans, scripts, captions, and brand communication materials.
• Create catchy headlines, taglines, slogans, scripts, and long-form content.
• Collaborate with Art Directors, Graphic Designers, and Account Managers to deliver cohesive creative solutions.
• Translate client briefs into engaging and effective communication strategies.
• Ensure consistency in brand voice, messaging, and tone across all touchpoints.
• Participate in brainstorming sessions and contribute innovative campaign ideas.
• Conduct market and competitor research to develop relevant and insightful content.
• Handle multiple projects simultaneously while adhering to deadlines and quality standards.
• Stay updated with advertising trends, digital platforms, and consumer behavior.

Qualifications & Experience

• Minimum 4 years of experience in an advertising or creative agency.
• Strong portfolio demonstrating campaign work across digital and traditional media.
• Excellent command of English with strong writing, editing, and proofreading skills.
• Ability to think conceptually and convert ideas into compelling brand stories.
• Experience in scriptwriting for digital films, reels, and promotional videos will be an advantage.
• Strong collaboration, communication, and presentation skills.

Location: Work from Office – Sector 15, Gurugram.

Interested candidates are requested to share their updated resume along with their portfolio/work samples.