Creative & Content Strategist

The Experience Co.; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

The Experience Co. in Bengaluru seeks a Creative & Content Strategist to shape the day-to-day social content for Bucketlist and BHX Project across Instagram, LinkedIn, and future channels. You will turn customer insights into sharp briefs and ensure work is delivered with clarity and craft.

You will own the content plan, write hooks and captions, and guide designers and editors. Collaboration with a video editor and the performance team will help the brand grow authentically.

Qualifications

• You have run social or content for a brand before.
• You can point to content you shaped and explain the impact.
• You understand what makes content stand out and what underperforms.
• You can manage a live calendar across multiple brands.

Responsibilities

• Own the day-to-day content strategy for Bucketlist and BHX Project across channels.
• Turn customer language and insights into content briefs and ideas.
• Provide briefs to designers, editors and creators to spark strong first drafts.
• Write hooks, captions and scripts when needed and critique drafts.
• Monitor performance and adapt the content plan based on what viewers engage with.
• Maintain the social calendar and ensure timely delivery.
• Handle customer-facing details like bios, highlights and links with accuracy.
• Collaborate with the performance marketer to connect organic ideas to paid campaigns.

Skills

Content strategy

Social media

Copywriting

Brief writing

Performance analysis

Job description

The destination is the backdrop. The people are the point.

Bangalore · Full-time · In office, Monday to Friday

ExCo is the company behind Bucketlist and BHX Project.

We started ExCo because travel gets far more interesting when the people around you are interesting too. Some people met on an edition and became close friends. Some started companies, projects or collaborations together. Many stayed part of the community years after coming home.

Bucketlist builds international adventures where the group matters as much as the place. BHX Project is India's first creative residency: a brain vacation for founders, creators, artists, leaders and builders to step away from routine, exchange ideas and make things that did not exist before.

We are hiring a Creative & Content Strategist to decide what ExCo should say across social, turn real customer insight into content, and make sure the work gets made well.

The role

You will own the day-to-day content strategy for Bucketlist and BHX Project across Instagram, LinkedIn and the channels we choose to build next.

The Head of Marketing will set the larger marketing direction. Your job is to turn that direction into sharp ideas, useful briefs and a social presence that feels alive- not like a travel catalogue with trending audio pasted on top.

You will spend time with the things customers actually say: sales calls, DMs, applications, traveller stories, objections and questions. You will turn those into content that helps the right people understand ExCo, trust us and take the next step.

You will not need to write every caption or edit every reel. But you must be able to write, sharpen a hook, fix a weak script and explain why a draft is not working.

What you will own

• The content plan. Themes, formats, campaigns and cadence across Bucketlist and BHX Project.
• The ideas. Turning customer language, edition moments, business priorities and cultural signals into content worth making.
• The briefs. Giving designers, editors and creators enough direction that the first draft comes back close to the idea.
• The copy and story. Hooks, scripts, carousel structures, captions and narrative direction when the work needs your hands on it.
• The performance read. Understanding what people watched, saved, shared, replied to or acted on—and changing the next plan because of it.
• The social calendar. Keeping work moving, catching slips early and making sure nothing goes out half-finished.
• The customer-facing details. Bios, highlights, pinned posts, links, dates, prices and availability that stay accurate.
• The bridge to paid. Working with the performance marketer so strong organic ideas become better ads, and paid learnings improve organic content.

You will work closely with the Creative Producer, designer and video editor. The strategist decides what the content needs to do. The producer makes sure the people, footage, files and dates exist to get it done.

What we are looking for

You have run social or content for a brand before and can show what changed because of your work.

You can point to content you shaped, explain the insight behind it and show what happened after it shipped.

You know the difference between a trend worth using and a trend that makes the brand look like everyone else.

You can read performance without hiding behind vanity metrics. You want to know why one post travelled, why another died and what that means for the next week.

You write clearly. You can turn a messy idea into a clean hook, a useful brief or a script another person can execute.

You are organised enough to run a live calendar across multiple brands, but you do not confuse calendar management with strategy.

You use AI to clear repetitive work, find patterns and explore options. You keep the final judgement for yourself.

Experience in travel, community, lifestyle, media or consumer brands is useful but not required.

Compensation

The compensation will reflect the experience and responsibility you bring, and we will discuss it openly in the first conversation.