Corporate Sales Executive – Bulk & Catering (B2B)
Department: Operations
Reports To: RGM
Employment Type: Full-time
About Company-
We are a young brand, growing rapidly to serve healthy & fresh food & beverage. Our vision is to make healthy food accessible, without compromising on taste. We serve smoothies, shakes, refreshers & millet sandwiches. Everything we do is all-natural, preservative‑free & fully transparent.
Our good‑food ATMs are stationed in 40+ locations in Delhi NCR, Punjab & Bangalore including places like Amity university, Select City Walk, Worldmark Aerocity, Ambience mall, Max Group & Fortis group. We are also partners with food court aggregators like Smartq, Foodforum, Gokhanna. We have served 10 Lakh + orders and are on track to open 100 kiosks in this financial year.
Role Overview
Drive corporate bulk orders and catering revenue for Basil by acquiring and managing office clients, HR teams, admin heads, and event planners.
Key Responsibilities
- Corporate Bulk Order Acquisition
- Identify and onboard corporate offices for:
- Employee snack programs
- Team meetings & townhalls
- Monthly subscription beverage programs
- Wellness initiatives
- Generate bulk smoothie, juice, and sandwich orders.
- Pitch Basil as a healthy alternative to sugary office snacks.
- Office parties
- Health & wellness days
- Conferences & exhibitions
- Coordinate with operations for smooth execution.
- Ensure repeat orders from clients.
- Lead Generation & Outreach
- Build database of:
- HR Heads
- Admin Managers
- Facility Heads
- Startup founders
- Cold calling, LinkedIn outreach, field visits.
- Schedule tasting sessions in offices.
- Relationship Management
- Maintain relationships with key accounts.
- Ensure repeat monthly orders.
- Upsell new menu launches & Basil Special (99 category).
- Handle complaints professionally.
- Revenue Targets
- Achieve monthly revenue targets from:
- Bulk office orders
- Maintain healthy margins while negotiating.
- Organize sampling drives in offices.
- Coordinate wellness campaigns.
- Represent Basil in corporate networking events.
- KPIs (Very Important)
- Monthly B2B revenue
- Number of new corporate clients acquired
- Conversion rate from tasting to paid order
Required Skills
- 1–4 years in B2B sales / HoReCa / catering sales
- Comfortable with cold outreach
- High ownership mindset
- Hustler attitude (field heavy role)
Preferred Background
Experience in:
- Corporate catering
- FMCG institutional sale
- Cloud kitchen B2B sales
Personality Fit (Very Important for Basil)
- Aggressive revenue mindset
- Doesn’t wait for leads
- Comfortable with rejection
What We Offer
- Opportunity to build and scale the learning function for a fast-growing QSR brand.
- A dynamic, people-first work culture with ample scope for innovation and growth.
- Competitive salary and performance-based incentives.