Copywriter (Meta Ads)

Zero Solution; Gurugram District; On-site; INR 300,000 - 540,000; Full time

Job summary

Zero Solution in Gurugram is seeking a full-time on-site Copywriter (Meta Ads) to craft clear, compelling video ad scripts that align with campaign objectives and brand guidelines.

You will brainstorm concepts with the marketing team, refine ad scripts, and collaborate with designers to ensure cohesive messaging while testing variations for engagement and conversions. Also assist with short social posts and occasional press releases when needed.

Qualifications

• Strong writing and marketing skills with experience creating ad scripts for Meta or other digital channels.
• Advanced proofreading and communication to ensure error-free content across teams.
• Experience with press releases and brand messaging, translating objectives into concise content.
• Familiarity with digital advertising best practices, including A/B testing, audience targeting, and performance-focused copywriting.
• Bachelor’s degree in Marketing/Communications/Journalism/English preferred; portfolio of copywriting work.

Responsibilities

• Create clear, compelling video ad scripts for Meta ads aligned with objectives and brand guidelines.
• Brainstorm concepts with the marketing team and refine ad scripts.
• Collaborate with designers to ensure cohesive visual and verbal messaging.
• Test variations of ad scripts to improve engagement and conversions.
• Support related marketing content such as short social posts and occasional press releases when needed.

Skills

Copywriting

Marketing communications

Proofreading

Editing

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Job description

This is a full-time, on-site Copywriter (Meta Ads) role based in Gurugram. The Copywriter will craft clear, compelling video ad scripts for Meta ads (Facebook, Instagram) aligned with campaign objectives and brand guidelines. Day-to-day tasks include brainstorming concepts with the marketing team, writing and refining ad scripts, PR articles, and calls to action, and adapting messaging to different audiences and formats. The role involves proofreading and editing all copy for accuracy and consistency, collaborating with designers to ensure cohesive visual and verbal communication, and testing variations of ad scripts to improve engagement and conversion. The Copywriter will also support related marketing content such as short social media posts and occasional press releases when needed.

Qualifications

• Candidates should possess strong Writing and Marketing skills, with demonstrated experience creating persuasive ad scripts for Meta platforms or other digital channels.
• Candidates should possess advanced Proofreading and Communication skills to ensure error-free content and clear messaging across teams and client stakeholders.
• Candidates should possess experience with Press Releases and brand messaging, including the ability to translate campaign objectives into concise, media-ready content.
• Candidates should possess familiarity with digital advertising best practices, including A/B testing, audience targeting, and performance-focused copywriting.
• Additional beneficial qualifications include prior agency or in-house marketing experience, understanding of social media trends, and the ability to work under deadlines in a fast-paced environment.
• A bachelor’s degree in Marketing, Communications, Journalism, English, or a related field is preferred, along with a portfolio showcasing relevant copywriting work.