Copywriter (Direct Response & Content)

Global Info Edge; New Delhi; On-site; INR 500,000 - 900,000; Full time

Job summary

Global Info Edge in Delhi, India is seeking a versatile copywriter to craft direct-response copy for ads, landing pages, email sequences, and long-form content that earns ranks and readers.

You will research industries quickly, create testing variants, edit peers' copy including AI drafts, and take editorial feedback in stride. Native English required; Hindi a strong plus. Evergreen pipeline for future client expansions.

Qualifications

• 1–3+ years of writing commercially with a portfolio.
• Persuasive writing covering offer, objection, proof, and call to action.
• Native-level English; Hindi a strong plus.
• Able to take editorial feedback without getting discouraged.
• Use AI as a drafting tool, not a substitute for thinking.

Responsibilities

• Write direct-response copy: ads, landing pages, email sequences
• Write long-form content that ranks and is worth reading
• Research an industry fast enough to sound like you've worked in it
• Write variations for testing, and learn from what wins
• Edit and raise the level of other people's copy, AI-assisted drafts included

Skills

Writing experience

English fluency

Hindi advantage

Research quickly

Editing skills

Job description

Ad hooks, landing pages, email sequences, long-form content — words that move a reader to act, not words that fill a box. We keep a pipeline of both full-time and freelance writers.

What you'll do

• Write direct-response copy: ads, landing pages, email sequences
• Write long-form content that ranks and is worth reading
• Research an industry fast enough to sound like you've worked in it
• Write variations for testing, and learn from what wins
• Edit and raise the level of other people's copy, AI-assisted drafts included

What we're looking for

• 1–3+ years writing commercially, with a portfolio of real work
• Understands persuasion — offer, objection, proof, call to action
• Native-level English; Hindi a strong plus
• Can take hard editorial feedback without going quiet
• Uses AI as a drafting tool, not a substitute for thinking

Nice to have

• SEO content experience
• Scripting for short-form video

This is an evergreen position. We're always looking for strong people to join our pipeline for upcoming client expansions — if your profile matches, we'll reach out for an introductory call and keep you in mind for our next hiring wave.