Copywriter and Social Media Manager

The Global Voice; North Goa; On-site; INR 324,000 - 396,000; Full time

Job summary

The Global Voice, an independent geopolitics media house, seeks a Goa-based copywriter and social media strategist. You will craft captions, run platform strategy, and track what works to grow an audience that returns for consistently strong content.

This in-office role focuses on words, strategy, and numbers; video editing is handled by a dedicated editor. Immediate joining in Goa with 1–4 years of experience and passion for geopolitics and the Indian perspective.

Qualifications

• Proven posts with numbers, not just a portfolio deck.
• A hook that stops a scroll in under five words.
• Genuine interest in geopolitics, history, and the Indian perspective.
• Understanding of Instagram vs LinkedIn vs X and how to write differently for each platform.
• Applied social SEO knowledge, not just surface level.
• Ability to use AI to write faster, brainstorm hooks, repurpose content, and spot trends.

Responsibilities

• Write copy for Instagram, LinkedIn, X, and YouTube: captions, hooks, thread openers, carousel scripts, reel scripts, comment strategy.
• Write scripts and shot briefs for video editor to ensure clear hooks.
• Build a platform-specific content strategy based on current mechanics.
• Turn geopolitics and Indian perspectives into educational and shareable content.
• Handle social SEO across platforms and ensure content appears in search results.
• Track daily metrics: growth, reach, saves, shares, watch time, CTR; report and optimize.
• Catch trends early and adapt formats before they expire.
• Run comment strategy and community engagement to reflect the brand voice.

Skills

Copywriting

Social strategy

Geopolitics interest

Social SEO

AI fluency

Data literacy

Job description

The Global Voice is an independent geopolitics media house. We report on the forces reshaping the world, including conflict, diplomacy, economy, and power, from an Indian point of view rather than a borrowed one, a perspective largely missing from global coverage that defaults to the West.

We are committed to challenging established narratives and questioning convenient truths. The Global Voice aims to highlight underrepresented viewpoints and bring forward the side of the story that rarely makes the front page.

We need someone who can write and run our social presence well enough to make a geopolitics brand go viral. If you're already deep in current affairs and you know how to turn a complex idea into a hook someone can't scroll past, we want to hear from you.

THE ROLE

This is an in-office copywriting and social media strategy role based out of Goa.

You write the copy, you run the platform strategy, you track what works, and you go again. The goal isn't one viral moment. It's an audience that comes back because your content is consistently better than anything else in this space. You won't be shooting or editing video yourself, we have a video editor for that. Your job is the words, the strategy, and the numbers behind them.

SALARY: 3.6LPA

IMMEDIATE JOINING IN GOA

EXPERIENCE: 1-4 YEARS

WHAT YOU WILL DO

• Write copy for Instagram, LinkedIn, X, and YouTube: captions, hooks, thread openers, carousel scripts, reel scripts, comment strategy
• Write scripts and shot briefs for our video editor, so every video starts with a sharp idea and a clear hook
• Build a content strategy for each platform based on how it actually works right now, not two years ago
• Turn geopolitics, history, and the Indian perspective into content that educates, provokes, and gets shared by people who've never heard of us
• Handle social SEO. Instagram, YouTube, and LinkedIn all run on search, and your content needs to show up in it
• Track performance daily: growth, reach, saves, shares, watch time, click-through. Report what's working and change what isn't
• Catch trends early. A trending format has a shelf life of days, and you need to adapt it to TGV before it dies
• Run comment strategy and community engagement so the brand's voice shows up in the replies, not just the posts

WHO WE ARE LOOKING FOR

• Proof of work. Actual posts, captions, and threads you've written, the platforms they ran on, and the numbers they pulled. Not a portfolio deck.
• Copy that performs. A hook that stops a scroll in under five words. A caption people save. A thread opener that gets the whole thing read.
• Genuine interest in geopolitics, history, and the Indian perspective. You already follow this world. This isn't something you're learning on the job.
• An understanding of what works on Instagram versus LinkedIn versus X, and the instinct to write differently for each.
• Applied social SEO knowledge, not the surface-level version.
• AI fluency. You use AI to write faster, brainstorm hooks, repurpose content, and spot trends, and you know when the output is actually good.
• Data literacy. You read your own analytics and use them to make decisions, not to fill out a monthly report nobody reads.
• Speed. You ship fast and iterate faster.

WHO WE ARE NOT LOOKING FOR

• People who schedule content and call it strategy
• People who generate captions with AI and post them without a second lookPeople who check analytics once a month
• People who are getting into geopolitics. We need people who are already in it.

30 DAYS IN

Every platform has a calendar running, and content is going out daily without you having to be chased for it. You've found the two or three formats that actually fit TGV's voice and dropped the ones that don't. At least one post has outperformed everything else you've put up, and you know exactly why. Captions are getting saved, threads are getting finished, and the copy sounds like us, not like a template.

60 DAYS IN

Two platforms are growing every single week, not in spurts. At least one piece of content from what we post every week has traveled outside our existing audience and brought new people in on its own. We are showing up in Instagram, YouTube, or LinkedIn search for terms that matter to us. You've killed the formats that didn't work and doubled down on the ones that did, and you can point to the data that made that call. Someone scrolling past a TGV post now recognizes it before they see the name.