Creative Copywriter

eCultify; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

No "Sir/Ma'am" Culture

Tech-Forward Playground

The Andheri Energy

Job summary

Ecultify, Mumbai-based creative agency, is seeking a bold Copywriter who can craft punchy, memorable content across socials, long-form, and reels. You’ll shape brand voice and chase trends with wit.

We want AI-savvy writers who use tools to sharpen ideas, not replace them. If you can write fast, funny, and fearless, you might be halfway hired.

Portfolios that slam, zero ego, and a radar for Indian pop culture are a must.

Qualifications

• A portfolio showing work that made a client sweat, a competitor jealous, or a random stranger click 'Share'.
• Zero Ego; we kill darlings and move on to the next ten.
• Know your Mirzapur from Modern Love and MS Dhoni from memes.

Responsibilities

• Voice of brands that want to be 'cool' but don’t know how; make them look like they’ve got it all figured out.
• Deliver witty captions at speed (e.g., 9:05 AM for 9:00 AM events).
• Write scripts for Reels that keep viewers watching till the end.
• Write long-form copy for diverse topics including sustainability, with catchy hooks.
• Use AI as a tool to sharpen ideas, not replace them; copy must not sound AI-written.

Skills

Portfolio that Slaps

Zero Ego

Indian Pop Culture PhD

Job description

eCultify is a forward-thinking online marketing agency dedicated to helping brands redefine their digital presence.

At Ecultify, we don't just "create content." We build digital cults. We’ve done Metaverse concerts for Nickelodeon and sold fitness to the masses with Flipkart. Now, we’re looking for a Copywriter who can write better than this JD.

If you think "synergy" and "outside the box" are peak creative vocabulary, please close this tab. We want someone whose words have the impact of a Fevicol ad—impossible to ignore and stuck in your head forever.

The Gig

• The Architect of Vibes: You’ll be responsible for the voice of brands that want to be "cool" but don't know how. You’re the one who makes them look like they’ve got it all figured out.
• The Newsjacker: You need to have the Amul Girl’s wit and the speed of a Twitter trend. If something happens at 9:00 AM, we want a witty caption by 9:05 AM.
• The Script Wizard: You’ll write scripts for Reels that people actually watch till the end (a miracle in 2026).
• The Professional Chameleon: One hour you’re writing heart-wrenching long-form copy for a sustainability group; the next, you’re writing "Bunty tera sabun slow hai kya?" levels of catchy hooks.
• AI, But Make It Original: You know how to use AI like a tool, not a crutch. Whether it’s ChatGPT or anything else, you use it to sharpen ideas, not replace them. If your copy sounds AI-written, you’ve already failed.

What You Bring

• A Portfolio that Slaps: Show us work that made a client sweat, a competitor jealous, or a random stranger click "Share."
• Zero Ego: We kill darlings here. If the idea doesn't work, we bury it and move on to the next ten.
• Indian Pop Culture PhD: You should know your Mirzapur from your Modern Love and your MS Dhoni from your Gambhir memes.

Your Task: Write a 3-line ad for a "Solar-Powered Flashlight" or a "Waterproof Sponge." The quirkier the angle, the faster we call you. If you make us laugh, you’re halfway hired.

Perks

• No "Sir/Ma'am" Culture: We’re an agency, not a bank.
• Tech-Forward Playground: We’re deep into AI, Web 3.0, and the Metaverse. You’ll get to play with toys most writers haven't heard of yet.
• The Andheri Energy: Located in the heart of Mumbai’s creative chaos (Andheri East).

Ready to Cultify?

P.S. If you used ChatGPT to write your test response, we’ll know. Our AI can smell its own kind.