Copywriter

SoCheers; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

SoCheers in Mumbai is seeking a skilled writer who excels at crafting high-quality, platform-appropriate content. The successful candidate will play a pivotal role in ensuring brand voice consistency while mentoring junior writers and collaborating closely with strategy, design, and brand experience teams to enhance content quality.

The position requires a confident individual who can interpret briefs independently and structure ideas clearly, staying updated with cultural trends to deliver compelling narratives.

Qualifications

• Confident writer with an understanding of brand voice and platform behavior.
• Ability to interpret briefs and structure ideas into narratives.
• Experience in guiding junior writers and improving content quality.

Responsibilities

• Write high-quality, platform-appropriate content.
• Ensure brand voice and tone are consistent across formats.
• Support campaigns with hooks and narrative clarity.
• Collaborate closely with various teams to align content.

Job description

• You’re a confident writer who understands how brand voice, platform behaviour, and cultural context influence content. While you continue to write regularly, your role goes beyond execution — you bring stronger judgment to ideas, improve narrative clarity, and help sharpen the quality of work across the team.
• You’re comfortable interpreting briefs independently, structuring ideas through stronger writing, and ensuring that content feels native to the platforms it appears on.
• You also play an important role within the cluster by supporting junior writers, sharing references, and helping elevate the overall standard of content output.
• This role suits someone who enjoys both crafting strong copy and contributing to the thinking behind it.

What will you do?

• Write high-quality, platform-appropriate content across BAU and campaign deliverables.
• Ensure brand voice and tone are applied consistently across content formats.
• Interpret briefs independently and structure ideas into clear, compelling narratives.
• Bring relevant references, cultural insights, and benchmarks to strengthen ideas.
• Stay updated with cultural trends, creator behaviour, and platform formats.
• Support campaign work through strong writing, hooks, scripts, and narrative clarity.
• Review and guide junior writers where needed to improve quality and structure.
• Collaborate closely with Strategy, Design, Video, and Brand Experience teams.
• Ensure content remains aligned with brand intent, audience behaviour, and campaign objectives