Copywriter

White Force Outsourcing Services; Mumbai; On-site; INR 300,000 - 420,000; Full time

Job summary

White Force Outsourcing Services is seeking a Junior Copy Writer in Mumbai to craft engaging content for fashion, apparel and lifestyle brands across social, blogs, websites, emails and messages. You will collaborate with creative, marketing and design teams to produce consistent brand stories.

You should have a bachelor's degree in English/related field, 2 years content writing experience, and a passion for trends. Strong writing, SEO basics, and adaptability to brand tone are essential.

Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or related field.
• 2 years of experience in content writing or internships in a similar role.
• Strong interest in fashion, apparel, lifestyle and consumer brands.
• Excellent written communication skills with keen eye for detail.
• Basic understanding of SEO and content marketing.
• Ability to write across formats and adapt to brand tones.
• Portfolio showcasing blogs, scripts, social content, or writing samples preferred.
• Strong skills in creative storytelling, social media and performance marketing content, research, trend spotting, collaboration, time management, and attention to detail.

Responsibilities

• Write engaging content for social media, performance marketing campaigns, blogs, website pages, emailers, and WhatsApp communications.
• Develop scripts for short-form videos, reels, product videos, and brand campaigns.
• Create SEO-friendly blog content that drives organic traffic and builds brand authority.
• Research fashion, lifestyle, and consumer trends to create relevant and timely content.
• Adapt the brand's tone of voice across different platforms and audiences.
• Collaborate with designers, performance marketers, and content strategists to execute campaigns.
• Proofread and refine content to ensure clarity, consistency, and accuracy.
• Stay updated with social media trends, pop culture, and emerging content formats.

Skills

Creative writing

Content marketing

SEO basics

Social media content

Attention to detail

Time management

Collaboration

Storytelling

Education

Bachelor's degree in English, Journalism, Mass Communication, Marketing, or related field

Tools

Google Docs

Microsoft Office

AI writing tools

Job description

Job Title: Junior Copy Writer

We're looking for a creative and enthusiastic Junior Copy Writer with a strong interest in fashion, apparel, and lifestyle. If you enjoy spotting trends, understanding what makes people engage with content, and turning ideas into compelling stories, we'd love to hear from you. You'll work closely with the creative, marketing, and design teams to create content across multiple digital platforms.

How You Will Add Value (Core responsibilities)

• Write engaging content for social media, performance marketing campaigns, blogs, website pages, emailers, and WhatsApp communications.
• Develop scripts for short-form videos, reels, product videos, and brand campaigns.
• Create SEO-friendly blog content that drives organic traffic and builds brand authority.
• Research fashion, lifestyle, and consumer trends to create relevant and timely content.
• Adapt the brand's tone of voice across different platforms and audiences.
• Collaborate with designers, performance marketers, and content strategists to execute campaigns.
• Proofread and refine content to ensure clarity, consistency, and accuracy.
• Stay updated with social media trends, pop culture, and emerging content formats.

What You Bring to The Team (Experience & Education)

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 02 years of experience in content writing or internships in a similar role.
• Strong interest in fashion, apparel, lifestyle, and consumer brands.
• Excellent written communication skills with a keen eye for detail.
• Basic understanding of SEO and content marketing.
• Ability to write across different formats and adapt to various brand tones.
• Familiarity with Google Docs, Microsoft Office, and AI-assisted writing tools is a plus.
• A portfolio showcasing blogs, scripts, social content, or other writing samples is preferred.
• Strong skills in creative storytelling, social media and performance marketing content, blog and script writing, research, trend spotting, collaboration, time management, and attention to detail.