Copywriter

Acture Media; Maharashtra; On-site; INR 420,000 - 700,000; Full time

Job summary

Acture Media in Maharashtra, India is seeking a talented Copywriter with 3–4 years’ experience at a digital marketing agency. You will craft clear, engaging content for B2B and B2C brands across social, websites, blogs, ads, emails, and landing pages, while matching each brand’s voice.

You’ll collaborate with Social Media, Design, SEO, and Client Servicing teams, develop campaign ideas, and ensure messaging is accurate and compelling.

Qualifications

• 3–4 years of copywriting experience in a digital marketing agency.
• Experience with both B2B and B2C brands.
• Excellent written and verbal communication skills.
• Strong command of English grammar, vocabulary, and sentence structure.
• Ability to adapt tone and style to different brands and audiences.
• Strongcreative thinking and storytelling skills.
• Good understanding of social media and digital marketing.

Responsibilities

• Develop creative and engaging copy for B2B and B2C brands across industries.
• Write content for social media, websites, blogs, ad campaigns, emailers, landing pages, and other digital platforms.
• Understand client requirements, brand tone, target audience, and marketing objectives.
• Work closely with the Social Media, Design, SEO, and Client Servicing teams to develop effective content.
• Create creative concepts, campaign ideas, headlines, taglines, captions, and ad copies.
• Research brands, industries, competitors, and target audiences to develop relevant content.
• Proofread and edit content to ensure it is grammatically correct, clear, and aligned with the brand voice.
• Handle multiple brands and projects while meeting deadlines.
• Take feedback positively and make necessary changes based on client and internal requirements.
• Stay updated with digital marketing, social media trends, and content formats.

Skills

Copywriting

Editing

Storytelling

Social media content

Brand voice adaptation

Job description

We are looking for a talented and experienced Copywriter with 3–4 years of experience working with a digital marketing agency. The ideal candidate should have experience working with B2B and B2C brands and should be able to create clear, engaging, and creative content across different digital platforms.

You should have excellent communication skills, a strong understanding of brands and their audiences, and the ability to turn ideas into compelling content.

Key Responsibilities

• Develop creative and engaging copy for B2B and B2C brands across different industries.
• Write content for social media, websites, blogs, ad campaigns, emailers, landing pages, and other digital platforms.
• Understand client requirements, brand tone, target audience, and marketing objectives.
• Work closely with the Social Media, Design, SEO, and Client Servicing teams to develop effective content.
• Create creative concepts, campaign ideas, headlines, taglines, captions, and ad copies.
• Research brands, industries, competitors, and target audiences to develop relevant content.
• Proofread and edit content to ensure it is grammatically correct, clear, and aligned with the brand voice.
• Handle multiple brands and projects while meeting deadlines.
• Take feedback positively and make necessary changes based on client and internal requirements.
• Stay updated with digital marketing, social media trends, and content formats.

Requirements

• 3–4 years of experience as a Copywriter, preferably in a digital marketing, advertising, or creative agency.
• Strong experience working with both B2B and B2C brands.
• Excellent written and verbal communication skills.
• Strong command of English grammar, vocabulary, and sentence structure.
• Ability to write in different tones and styles depending on the brand and audience.
• Strong creative thinking and storytelling skills.
• Good understanding of social media and digital marketing.
• Ability to manage multiple projects and work within deadlines.
• Strong research and proofreading skills.
• Ability to understand briefs and convert them into effective content.
• A portfolio showcasing previous work is required.