Copywriter

OLIVER | The Brandtech Group; India; On-site; INR 600,000 - 800,000; Full time

Job summary

A global marketing agency in India is seeking an experienced B2B Copywriter. This role involves developing content for various digital channels including social media and marketing automation campaigns. The ideal candidate will have 4-6 years of experience in a similar role, strong English writing skills, and a passion for technology and AI. Join a diverse team dedicated to creativity and inclusivity, where your contributions will shape marketing strategies and drive client engagement.

Qualifications

• Minimum 4 years experience in B2B copywriting within an English-speaking environment.
• Experience with marketing automation, social media, and digital content production.
• Understanding of AI tools and digital trends.

Responsibilities

• Develop clear, engaging, and persuasive copy for various platforms.
• Perform quality assurance checks on marketing materials.
• Implement SEO best practices for client websites.

Skills

Attention to detail

Time management

English writing and communication

Creativity

SEO best practices

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Copywriter

About the role

We have a need for an experienced and talented B2B Copywriter to join our dedicated OLIVER + client team.

This Copywriter will be responsible for assisting the writing, researching, and production of content across a variety of digital channels including, marketing automation – email, website, social media campaigns.

A minimum 4 years’ experience (within a professional English‑speaking environment) will be required in the writing and development of rich product related content.

This role shall require the candidate to have confident email writing background, with experience of content production and QA.

What you will be doing

Responsible for copy development and adaptation, research (including sourcing existing product content, SEO, SOV, etc.) and supporting the build of digital platforms by improvising upon existing, approved content into build briefing documents and copy sheets.

Specific Responsibilities

• Develop clear, engaging, and persuasive copy for various platforms, including marketing automation campaigns, social media, websites, and search engine marketing (SEM), using provided marketing materials.
• Adapt content to align with content strategy, brand and industry guidelines.
• Complete content briefing documents by consolidating information from existing content plans. This includes:
• Web content build briefs
• Webinar platform builds (e.g., ON24)
• Social media briefs
• Perform quality assurance (QA) checks on marketing materials to ensure accuracy and consistency.
• Support research for product content.
• Implement SEO best practices for client website experiences, providing recommendations for tags and metadata.
• Handle general administrative tasks related to content management.

What you need to be great in this role

• Consistent attention to detail.
• Strong time management skills and the ability to be self‑directed.
• Excellent English writing and communication skills.
• Passionate about new technology, digital trends, creativity and creative technology.
• Question and provide constructive feedback regarding marketing activities which are out of their primary area of responsibility (i.e. digital strategy, UX / UI, creative and design).
• Relevant working experience of 4-6 years in similar roles.
• Delivered B2B projects.
• Experience working within creative or content agencies.
• Passion for and inquisitive about AI and new technologies.
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Our values shape everything we do

Be Imaginative to push the boundaries of what’s possible.

Be always learning and listening to understand.

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is a equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.