Associate Creative Director - Copy

OLIVER | The Brandtech Group; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

OLIVER | The Brandtech Group is seeking an Associate Creative Director - Copy to lead creative campaigns, ensuring quality storytelling and strategic engagement across various platforms. With a minimum of 6 years as a Copywriter and experience in managing large-scale campaigns, the ideal candidate will possess a deep understanding of social media and a passion for innovative writing.

Join us to push creative boundaries and collaborate in a dynamic environment focused on inclusivity and excellence.

Qualifications

• Minimum 6 years as a Copywriter in top-level agencies with a digital background.
• Experience with international and national brands delivering pan-India campaigns.
• Understanding of content across multiple mediums.
• Prior experience in writing for television is required.
• In-depth understanding of social media platforms is a must.

Responsibilities

• Conceptualize and execute thematic and tactical campaigns across digital.
• Understand brand strategy and deliver effective creative outputs.
• Collaborate with internal teams and manage project timelines.
• Provide social support across marketing and PR.

Skills

Creative Thinking

Copywriting

Social Media Optimization

Project Management

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Associate Creative Director - Copy

About the role:

The Associate Creative Director - Copy combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What you will be doing:

Creative Thinking and Writing Skills

• To be responsible for the conceptualization and execution of small, mid and large sized thematic and tactical campaigns, across social, e‑commerce & digital.
• To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
• To understand the importance of telling stories
• To ensure consistency and quality across all written content
• To write short and long form copy, scripts, etc.
• To create and repurpose content for different usages
• Someone who can think video, content, editorial - very ideas/creative person
• To maintain a high awareness of relevant trending topics and news to identify content opportunities

Social Media Expertise

• Optimise social media content (language, message, tone) on the basis of the behaviour of our target audience
• Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.

Project Management

• To work closely with internal teams, marketing managers and cross‑functional teams to create strong concepts from initial briefing
• To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand.
• To combine an authoritative voice and consumer education with comprehensive marketing integration.
• To provide social support and consultation to cross‑functional teams across product verticals, marketing, PR etc.

What you need to be great in this role:

• A minimum of 6 years as a Copywriter at / across top‑level agencies, with a strong digital background.
• Experience of working with international & national brands, having delivered pan‑India large‑scale campaigns
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - very ideas/creative person
• Good copy hands‑on experience - needs to get Gen Z and Millennials
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Prior experience writing spots for television is a must.
• An in‑depth understanding of social media platforms is a must.
• Confident and comfortable working in a fast‑paced, changing client environment
• A passionate and inspiring writer
• Self‑motivated, working with little supervision
• Collaborative team player, open minded – nonpolitical
• Discrete about all confidential and personal information
• Driven, proactive, helpful, and enthusiastic team player
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learning and listening to understand

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.