Copywriter

GenY Medium, Inc.; Hyderabad; On-site; INR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Five days in-office

Exposure to multiple brands

Learning and collaboration culture

Job summary

GenY Medium, Inc. is seeking a content writer to craft scroll-stopping content across lifestyle, health, education, events and more. You will work on social media posts, blogs, infographics, and emailers while contributing to creative brand campaigns to boost audience engagement.

You'll collaborate with designers, marketers and clients, interpreting audience insights and performance data to refine ideas and elevate content quality. This role targets individuals who love storytelling and clarity.

Qualifications

• Background in mass communication, literature, or related field required.
• Excellent writing and clarity in communication.
• Creative thinker with a proactive approach to content.
• Familiarity with Instagram, LinkedIn, YouTube and similar platforms.
• 1–2 years writing or social media experience, internships count.

Responsibilities

• Develop content for brands across lifestyle, health, education, events and more.
• Create content formats including social posts, blogs, infographics and emailers.
• Contribute to campaigns for brand building and audience engagement.
• Collaborate with designers, marketers and clients to improve ideas using data.

Skills

Strong writing ability

Verbal communication

Creative thinking

Social media knowledge

2 years content experience

Curious and observant

Education

Mass Communication or related field

Literature background

Job description

At GenY Medium, we don't just market brands - we make them impossible to ignore.

We're a national digital marketing agency working with enterprise brands and fast-growing startups. In a short span, our 100+ member team has built campaigns that don't just perform, but stick. If you've ever looked at an ad and thought, "I could've written that better" - we should talk.

Role Overview

This role requires the individual to develop content for brands across lifestyle, health, education, events, and more. The candidate will work on various content formats including social media posts, blogs, infographics, and emailers, while also contributing to creative campaigns for brand building and audience engagement.

Key Responsibilities

This isn't just a "write captions and chill" role (though yes, you will write some fire captions).

You’ll:

Dive deep into brands - understanding their audience, tone, and what makes people stop scrolling.

Create scroll-stopping content across platforms, including social media, performance ads, outdoor campaigns, and reels that drive engagement.

Turn ideas into campaigns that people actually engage with (not just double-tap and forget)

Work closely with designers, marketers, and clients - because good ideas rarely happen in isolation. Look at performance data and think, "how do we make this better?"

Required Qualifications & Skills

• A background in Mass Communication, Literature, or a related field is essential to bring strong storytelling and communication fundamentals.
• Strong written & verbal communication (grammar is cool, clarity is cooler)
• A creative brain that doesn't settle for the first idea
• Basic understanding of platforms like Instagram, LinkedIn, YouTube, etc.
• 1-2 years of experience in writing, content, or social media (internships count!)
• Someone who's curious, observant, and low-key obsessed with good content

What We Offer

• Competitive salary, along with a high-energy, five-day in-office environment where ideas move faster, collaboration feels real, and creativity thrives.
• A team that brainstorms, debates, and occasionally argues over commas
• Exposure to brands across industries - so you'll never be bored
• Real Learning and a collaborative work environment