Copywriter

Team pumpkin; Dadri; On-site; INR 350,000 - 500,000; Full time

Job summary

Team pumpkin is seeking a talented Content Writer/Copywriter to join our dynamic team. You will craft engaging English content for social media, websites, blogs, and marketing materials, tailoring voice to Gen Z audiences and brand goals.

You'll research trends, create data-driven content, collaborate with designers and campaign managers, and edit for consistency. This role offers creative freedom, experimentation, and opportunities to grow with a passionate, innovative team.

Qualifications

• Bachelor’s or Master’s degree in English, Journalism, Marketing, Communications or related field.
• Proven experience in content writing or copywriting for digital platforms.
• Strong understanding of Gen Z culture, social media trends and digital storytelling.
• Ability to adapt writing style for different platforms and audiences.
• Excellent research, editing, and collaboration skills.

Responsibilities

• Content Creation: Conceptualize and produce high-quality content for social media posts, reels, videos, ads, banners, and more — in English.
• Copywriting: Craft concise, eye-catching headlines and copy that align with brand voice and resonate with target audiences.
• Research & Strategy: Conduct in-depth research on trends, audience behavior and competitor activity to inform content.
• Audience Engagement: Build and nurture an online community through interactive, shareable content and respond to comments/messages.
• Editing & Quality Control: Review and edit team content to maintain tone and consistency across materials.
• Performance & Optimization: Track content performance metrics and propose improvements to boost reach and engagement.

Skills

Content writing

Copywriting

Editing

Research

Collaboration

Platform adaptation

Education

Bachelor’s or Master’s degree in English, Journalism, Marketing, Communications

Job description

We’re looking for a talented and creative Content Writer / Copywriter to join our dynamic team! If you have a passion for storytelling, a knack for understanding audiences — especially Gen Z — and a proven ability to create content that drives engagement and brand awareness, we’d love to meet you.

This role offers an exciting opportunity to expand our digital footprint and connect with audiences through creative, data-driven content across multiple platforms.

Key Responsibilities

Content Creation

Conceptualize and produce high-quality content for social media posts, reels, videos, ads, banners, and more — in English.

Write across various platforms — websites, blogs, articles, case studies, white papers, and more.

Copywriting

Craft concise, eye-catching headlines and copy that align with brand voice and resonate with target audiences.

Develop content that balances creativity with clear messaging and marketing intent.

Research & Strategy

Conduct in-depth research on trends, audience behavior, and competitor activity to inform and elevate content.

Perform content gap analysis and propose new, relevant topics.

Partner with campaign managers, designers, and creative teams to bring fresh ideas to life.

Participate in regular brainstorming sessions to develop content strategies that align with brand goals.

Audience Engagement

Build and nurture an online community through interactive, shareable content.

Monitor and respond to comments, messages, and discussions to enhance engagement.

Editing & Quality Control

Review and edit team content to maintain tone, consistency, and accuracy.

Ensure all materials align with brand voice, tone, and visual identity.

Performance & Optimization

Track key content performance metrics and recommend improvements for higher reach and engagement.

Stay up-to-date with digital trends and innovations to keep our content fresh and relevant.

Qualifications & Experience

Bachelor’s or Master’s degree in English, Journalism, Marketing, Communications, or a related field.

Proven experience in content writing or copywriting (preferably for digital platforms).

Strong understanding of Gen Z culture, social media trends, and digital storytelling.

Ability to adapt writing style for different platforms and audiences.

Excellent research, editing, and collaboration skills.

Why Join Us?

Opportunity to create content that makes an impact.

Work with a passionate and innovative team.

Creative freedom and space for experimentation.

Exposure to a variety of digital formats — from short-form social media to long-form storytelling.