Copywriter

Crepdog Crew LLP; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Crepdog Crew LLP is seeking a Mid-Level Copywriter to shape the voice of our brand across product launches, social campaigns, retail materials, email, and culture-led storytelling.

You will write headlines, product copy, and campaign messaging, collaborating with designers and marketers to maintain a consistent brand voice while tailoring tone for different audiences. A passion for streetwear and pop culture is highly valued in our fast-paced creative environment.

Qualifications

• 3–5 years of experience in copywriting, preferably in fashion, lifestyle, culture, or creative agencies.

Responsibilities

• Write compelling copy across social media, campaigns, website, email, app, retail, and marketing touchpoints.
• Develop creative concepts alongside designers, art directors, and the marketing team.
• Write headlines, captions, scripts, product copy, and campaign messaging that people actually want to read.
• Ensure a consistent brand voice while adapting your tone for different audiences and platforms.
• Stay plugged into fashion, sneakers, music, internet culture, and emerging trends.
• Present ideas confidently and iterate quickly based on feedback.

Skills

Copywriting

Creative writing

Brand storytelling

Social media copy

Job description

If you think in campaigns, obsess over good headlines, and know the difference between writing copy and writing content, we'd love to meet you.

We're looking for a Mid-Level Copywriter to join our team and help shape the voice of the brand across everything we create from product launches and social campaigns to retail, email, website, and culture-led storytelling.

What you’ll do

• Write compelling copy across social media, campaigns, website, email, app, retail, and marketing touchpoints.
• Develop creative concepts alongside designers, art directors, and the marketing team.
• Write headlines, captions, scripts, product copy, and campaign messaging that people actually want to read.
• Ensure a consistent brand voice while adapting your tone for different audiences and platforms.
• Stay plugged into fashion, sneakers, music, internet culture, and emerging trends.
• Present ideas confidently and iterate quickly based on feedback.

What we’re looking for

• 3–5 years of experience in copywriting, preferably in fashion, lifestyle, culture, or creative agencies.
• A strong portfolio showcasing campaigns, social-first thinking, and brand storytelling.
• Excellent command of English with sharp attention to detail.
• Someone who is curious, proactive, collaborative, and full of ideas.
• A genuine interest in streetwear, sneakers, pop culture, and what's shaping conversations today.
• Comfortable working in a fast-paced, highly creative environment.
• Have experience writing for fashion or retail brands.
• Can think beyond the obvious and bring fresh, unexpected ideas to the table. Understand social media trends without chasing every trend.
• Love sneakers, fashion, and the culture surrounding them.

If this sounds like you...

Send us your CV, portfolio, and a few pieces of work you're proud of.

We're looking for someone who loves building brands through words not just writing them.