Copywriter

Blufig; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Team collaboration

Dynamic work environment

Impactful work

Competitive salary

Job summary

Blufig is a full‑service B2B marketing agency helping tech brands realize digital aspirations. We’re seeking a B2B Copywriter with 2–4 years of experience to shape messaging for SaaS and complex product categories and to work across multiple channels.

You will own the editorial process from brief through final draft, collaborate with cross‑functional teams, and leverage AI tools to speed drafts while maintaining human-centric copy.

Qualifications

• 2–4 years of copywriting experience, preferably in a B2B or agency context.
• Proven ability to write for tech, SaaS, or complex-product categories with portfolio evidence.
• Strong grasp of content strategy: purpose and audience beyond word choice.
• Able to write both short-form (ads, social, CTAs) and long-form (blogs, case studies).
• Excellent editing to improve drafts and maintain quality.

Responsibilities

• Write and edit copy across channels: websites, landing pages, ads, emails, case studies, LinkedIn.
• Translate dense technical products into clear, business-focused messaging.
• Collaborate with writers, editors, strategists, designers, and account managers on content concepts.
• Maintain brand voice guidelines across multiple clients while ensuring consistency.
• Own editorial process from brief to final draft, including calendars, strategy, and approvals.
• Use AI writing tools to speed drafts, explore angles, and iterate without losing quality.
• Stay current on B2B content trends, platform changes, and AI-assisted writing best practices.

Skills

Copywriting

Content strategy

Editing

B2B/SaaS writing

Short-form & long-form writing

Tools

WordPress

HubSpot

Job description

Job Description

B2B Copywriter

Shape how tech brands speak — and teach AI to write like a human.

Full-time/ 2–4 years' experience /B2B / TechAI-forward role / Digital Marketing Agency

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

What you'll do

• Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
• Translate dense technical products and services into clear, compelling messaging that speaks to business decision-makers.
• Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
• Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
• Own the editorial process from brief to final draft: including SM calendars, strategy, revisions, stakeholder feedback cycles, and approvals.
• Use AI writing tools actively to speed up drafts, explore angles, humanize AI-assisted output, and iterate faster without compromising quality.
• Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI-assisted writing.

Requirements

What we're looking for

Skills & experience

• 2–4 years of copywriting experience, preferably in a B2B or agency context.
• Proven ability to write for tech, SaaS, or complex-product categories - portfolio evidence required.
• Strong grasp of content strategy: why a piece exists, not just how it reads.
• Comfortable writing both short-form (ads, social, CTAs) and some long-form (blogs, case studies).
• Excellent editing instincts, ability to improve others' drafts as naturally as your own.

Traits we value

• Curious and critical: you ask why before you ask how.
• Comfortable with ambiguity: you can shape a brief that arrives half-formed.
• Detail-obsessed without losing the big picture.
• Fast, without sacrificing craft: agency pace is real.
• Collaborative and ego-light; great ideas can come from anywhere.

Your AI edge

This is not optional. AI fluency is a core expectation for this role.

Writing & ideation

• Use LLMs to prototype angles, headlines, and structures before committing to a direction.
• Generate first-draft variations at speed and select or synthesize the strongest output.

Humanizing & quality

• Detect and eliminate AI-sounding patterns; vague assertions, filler phrases, hollow enthusiasm.
• Infuse client voice, specificity, and editorial judgment into AI-assisted drafts.

Efficiency & workflow

• Build repeatable AI-assisted workflows for research, brief-parsing, and content repurposing.
• Cut non-creative time so more hours go into strategy and craft.

Prompt craft

• Write precise, context-rich prompts that produce usable output on the first or second try.
• Iterate prompts the way you'd iterate copy; with intent, not guesswork.

Nice to have

• Experience with SEO fundamentals: keyword mapping, on-page optimization, content clustering.
• Familiarity with CMS platforms (WordPress, HubSpot) and brief knowledge of email tools.
• Exposure to ABM (account-based marketing) content strategies.
• Basic understanding of the B2B sales funnel and how content maps to buying stages.

Benefits

• Competitive salary and benefits package.
• Health insurance for you and your family.
• Opportunity to work with a talented and passionate team.
• Fast-paced and dynamic work environment.
• The chance to make a real impact on our clients' businesses.

Job Types: Full-time, Permanent