Content Writer

Self Money Care Digital Marketing Blog; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Performance-based growth

Flexible, dynamic culture

Job summary

Self Money Care Digital Marketing Blog is seeking a skilled content strategist and writer to execute our content production strategy across blogs, landing pages, ads, and campaigns. You will craft SEO-optimized copy that drives engagement and sales leads while aligning with brand voice.

You will research markets, perform competitor analysis, edit and proofread for clarity, and collaborate with design, SEO, marketing, product teams to deliver multi-format content on tight deadlines.

Qualifications

• Proven content writing & strategy experience in B2B/IT industry.
• Strong SEO-optimized writing across blogs, ads, websites, social, email, whitepapers.
• Ability to write persuasive, conversion-focused copy in multiple formats.
• Strong research & analytical skills for market/competitor insights.
• Excellent editing, proofreading, and adaptability across platforms.
• Experience collaborating with design, SEO, marketing & product teams.
• Strong project & time management; ability to handle multiple projects.
• Excellent communication skills (written & verbal).
• Ability to work independently and in teams.

Responsibilities

• Execute on the content production strategy that aligns with our brand’s vision and marketing objectives, driving significant engagement and sales leads.
• Research and write high-quality, SEO-optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.
• Craft persuasive, conversion-focused content that aligns with campaign goals and brand voice. In line with multi-format writing expectations.
• Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.
• Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.
• Adapt writing style for different platforms and audiences, shifting between long-form blog narratives and punchy ad or landing page copy.
• Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.
• Work on multiple content projects simultaneously and meet deadlines.
• Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.

Skills

Content strategy

SEO writing

Research & analysis

Editing & proofreading

Cross-functional collaboration

Time management

Communication

Job description

• Execute on the content production strategy that aligns with our brand’s vision and marketing objectives, driving significant engagement and sales leads.
• Research and write high-quality, SEO-optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.
• Craft persuasive, conversion-focused content that aligns with campaign goals and brand voice. In line with multi-format writing expectations.
• Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.
• Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.
• Adapt writing style for different platforms and audiences, shifting between long-form blog narratives and punchy ad or landing page copy.
• Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.
• Work on multiple content projects simultaneously and meet deadlines.
• Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.

Requirements

• Proven content writing & strategy experience in B2B/IT industry.
• Strong SEO-optimized writing across blogs, ads, websites, social, email, whitepapers.
• Ability to write persuasive, conversion-focused copy in multiple formats.
• Strong research & analytical skills for market/competitor insights.
• Excellent editing, proofreading, and adaptability across platforms.
• Experience collaborating with design, SEO, marketing & product teams.
• Strong project & time management; ability to handle multiple projects.
• Excellent communication skills (written & verbal).
• Ability to work independently and in teams.

Benefits

Why Join Us?

• Work on impactful AI-based products used across industries.
• Opportunity to work with cutting-edge LLM tech & chatbot pipelines.
• A flexible and dynamic work culture with room for learning and innovation.
• Competitive salary and performance-driven growth