Copywriter

Moksha Media Group; Bengaluru; On-site; INR 450,000 - 550,000; Full time

Job summary

Moksha Media Group in Bengaluru is seeking a creative, performance-driven Copywriter to craft brand narratives, ad copy, website content and high-converting digital content across platforms. You will shape messaging that resonates with target audiences and drives engagement and conversions.

Collaborate with creative, design, video production and marketing teams to deliver integrated campaigns. You should have a strong portfolio, excellent writing and editing skills, and familiarity with AI

Qualifications

• 3-4 years of experience in Copywriting, Content Writing or related fields.
• Strong portfolio with advertising campaigns, social content and brand storytelling.
• Excellent writing, editing and storytelling skills.
• Solid understanding of digital marketing, branding and audience engagement.
• Experience writing copy for social media, paid advertising and campaigns.
• Ability to independently conceptualize and execute creative content strategies.
• Familiarity with AI writing tools and modern content platforms.
• Attention to detail and strong collaboration skills.

Responsibilities

• Write compelling copy for social media, campaigns, websites and emails.
• Develop engaging captions, taglines, headlines and product messaging.
• Create content for Instagram, LinkedIn, YouTube, ads and digital campaigns.
• Collaborate with Creative, Design, Video Production, Marketing and Account teams.
• Develop brand storytelling aligned with client objectives and audience.
• Work with AI-assisted content workflows to improve productivity and quality.
• Maintain consistent tone, messaging and brand voice across channels.
• Proofread, edit and optimize content for readability, engagement, SEO and conversion.
• Stay updated on digital marketing trends and consumer behaviour.

Skills

Copywriting

Content Writing

Advertising

Brand Communication

Creative Strategy

Storytelling

Digital Marketing

AI Writing Tools

Tools

AI writing tools

Job description

We are looking for a creative and performance-driven Copywriter to craft compelling brand narratives, advertising copy, campaign messaging, website content, and high-converting digital content across multiple platforms. The ideal candidate should have strong storytelling abilities, a deep understanding of branding and consumer psychology, and the ability to create engaging content that drives brand awareness, engagement, and conversions.

Key Responsibilities

• Write compelling copy for social media, advertising campaigns, websites, landing pages, email marketing, and marketing collateral.
• Develop engaging captions, ad copy, taglines, headlines, product messaging, and brand communication assets.
• Create high-performing content for Instagram, LinkedIn, YouTube, Meta Ads, Google Ads, websites, and digital marketing campaigns.
• Collaborate closely with Creative, Design, Video Production, Marketing, and Account Management teams to execute integrated campaigns.
• Develop brand storytelling aligned with client objectives, target audience, and consumer behaviour.
• Work on AI-assisted content workflows and modern content creation tools to improve productivity and content quality.
• Ensure consistency in tone, messaging, and brand voice across all communication channels.
• Proofread, edit, and optimize content for readability, engagement, SEO, and conversion.
• Stay updated with digital marketing trends, content strategies, social media trends, and emerging consumer behaviour.

Required Skills & Qualifications

• 3-4 years of experience in Copywriting, Content Writing, Advertising, Brand Communication, or Creative Strategy.
• Strong portfolio showcasing advertising campaigns, social media content, website copy, and brand storytelling.
• Excellent writing, editing, proofreading, and storytelling skills.
• Strong understanding of digital marketing, branding, advertising psychology, and audience engagement.
• Experience writing copy for social media, paid advertising, performance marketing, and digital campaigns.
• Ability to independently conceptualize and execute creative content strategies.
• Familiarity with AI writing tools and modern content creation platforms is an added advantage.
• Strong attention to detail with excellent communication and collaboration skills.

Why Join Us

• Work on high-impact creative campaigns for leading national and global brands.
• Gain exposure to AI-powered content production and next-generation media technologies.
• Collaborate with highly talented professionals across branding, production, design, and digital marketing.
• Thrive in a fast-paced, innovation-driven creative environment.
• Enjoy strong learning opportunities, ownership, and career growth.

IMPORTANT DETAILS

Experience: 3-4 Years

Salary: Up to 5 LPA