Copy Lead

Weber Shandwick; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Weber Shandwick in Mumbai is seeking a creative leader to drive innovative concepts that enhance client brands and reputations. You will guide teams in developing engaging narratives and ensuring high-quality execution across various media platforms.

The ideal candidate has 6-8 years of copywriting experience and excels in leading creative strategies. This role involves mentoring teams, collaborating with integrated PR professionals, and ensuring impactful content creation.

Qualifications

• 6-8 years of experience in Copywriting.
• Deep experience leading the production of creative assets across many forms of media.
• Strong knowledge of industry trends and cultural touchstones.

Responsibilities

• Lead a team in developing breakthrough ideas for clients.
• Oversee multiple projects and maximize contributions.
• Manage the quality of creative concepts and execution.

Skills

Creative thinking

Strong presentation skills

Case-study building

Time management

Tools

Ai tools

Digital media platforms

Job description

Part of The Weber Shandwick Collective, we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energize the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses

Our game-changing work is recognized by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024.

More than ever, organizations need to solve for unprecedented challenges born of technology-driven disruption. We fuse global teams grounded in technology, digital innovation and analytics to help clients. As we live in an always-on world, our brand positioning reflects this need to engage with our always-on audience, just as we advise our clients to do. We inspire. We incite. We shape ideas and conversations, and we activate our global reach for local causes and multinational brands alike, and we’re always ready for more problems to solve.

Our Values

• CURIOSITY – We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questions
• INCLUSION – We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE – We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT – We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the world

OBJECTIVE

Lead a team of creative resources in the development of breakthrough ideas that help drive client reputations and brands: big ideas that audiences participate in and engage with. Co-develop the creative strategy and help in the ideation. Lead the creative team and set standards for all creative output by acting as a gate keeper along with Creative Director. Build strong relationships with clients and be responsible for selling innovative programs.

COMPETENCIES

• Conceptual strength in creative thinking irrespective of the media or platform on which an idea may be executed
• Able to apply cultural touchstones to add relevance and interest in your work while solving the business problem for the client
• Understand strategic rigor and how to translate strategy into powerful ideas
• Effective at providing constructive feedback and clear direction to improve your teams ideas
• Deep experience leading the production of creative assets across many forms of media
• Strong idea generation and evaluation skills
• Experienced in delivering creative assets for bought, owned and earned strategies
• Well-developed time management and resource management
• Strong knowledge of Ai tools, programs, trends in digital and media platforms

ROLE

• Generate ideas that resonate with an audience, work across channels and achieve or surpass client goals
• Respond to briefs with a clear creative vision for teams to bring to life across platforms and or media
• Be conversant in industry and cultural trends and able to bring unconventional and unexpected solutions to the table.
• Be a trusted authority for clients and elevate the reputation of WS
• Lead, develop and mentor creative teams
• Partner with and encourage the growth and engagement of integrated PR teams- elevating the development of campaigns from conception through completion
• Oversee multiple projects simultaneously and maximize the contribution
• Be open to strategic feedback
• Demonstrate value in client meetings, and represent the agency at an industry level.
• Proactively propose content and creative ideas
• Identify business development opportunities with new and existing clients
• Be able to consolidate, articulate, communicate and present creative ideas to clients in a persuasive and easy-to-comprehend way
• Help develop, review and provide feedback for creative briefs
• Manage talent across a range of creative skills, developing emerging leaders
• Be up-to-date with the most current industry trends

Responsibilities

• Concept and deliver creative solutions
• Manage the quality of the creative concept and its execution for your clients
• Create content that will have a business impact on clients’ companies or brands
• Collaborate across the content team to produce assets for cross platform programs

Skills

• Produce highly impactful content across media
• Evaluate creative options for strategic fit and audience engagement
• Strong presentation skills
• Strong case-study building skills

Experience

At least 6-8 years of experience in Copywriting

Note from the team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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