Copy & Content Writer

alt.space design studio; Kolkata District; On-site; INR 250,000 - 450,000; Full time

Job summary

alt.space design studio in Kolkata is seeking a talented Content Writer specializing in short-form content for social media. This full-time on-site role focuses on creating engaging copy, developing content calendars, and supporting content strategy.

You will write for posts, stories, reels, blogs, and campaigns, align with our brand voice, and collaborate with designers and marketers to drive reach and engagement.

Qualifications

• 1–3 years of copywriting and social media content experience.
• Ability to adapt writing style for different brands and audiences.
• Excellent written and verbal communication skills.
• Strong understanding of Instagram and digital marketing trends.
• Attention to detail and creative storytelling mindset.

Responsibilities

• Write engaging copy for social media, websites, campaigns, ads, emails, and marketing collateral.
• Create content calendars and assist with content strategy.
• Develop ideas for posts, stories, reels, and other short-form formats.
• Write brand-aligned captions, scripts, blogs, and promotional content.
• Collaborate with designers and marketers to execute campaigns.
• Ensure content tone, style, and messaging consistency.
• Analyze content performance and adjust strategies to maximize reach and SEO.
• Proofread and edit content before publishing.

Skills

Copywriting

Social media content

Content strategy

Editing

Brand storytelling

SEO basics

Tools

Content calendars

SEO tools

Job description

At alt.space, we focus on listening to your brand story inside out to help you decide on the best way to tell it. We cover all areas of Print & Digital media, including brand development, publishing, packaging, website design & development, and social media management & content development.

We are looking for a talented Content Writer specializing in short-form content, particularly for social media, to join our creative team.

Role Description

This is a full-time on-site role as a content writer at an alt.space design studio in Kolkata.

Key Responsibilities:

• Write engaging and impactful copy for social media, websites, campaigns, ads, emails, and marketing collaterals
• Create content calendars and assist with content strategy
• Develop creative ideas for posts, stories, reels, and other short-form content formats.
• Develop brand-aligned captions, scripts, blogs, and promotional content
• Brainstorm creative campaign ideas and content concepts
• Collaborate with designers, marketers, and the creative team to execute campaigns
• Ensure all content maintains consistency in tone, style, and messaging
• Stay updated with social media trends, pop culture, and digital content formats
• Proofread and edit content before publishing
• Analyze content performance on social media and blogs, adjusting strategies to maximize reach, engagement, and SEO effectiveness.
• Write compelling and informative blog posts that align with our brand voice and cater to our target audience.

Qualifications:

• 1–3 years of experience in copywriting/content writing/social media content
• Creative mindset with a knack for storytelling
• Excellent written and verbal communication skills
• Strong understanding of Instagram, digital marketing, and content trends
• Ability to adapt writing styles for different brands and audiences
• Creative thinking with attention to detail
• Basic understanding of branding and marketing strategy
• Ability to manage multiple projects and deadlines

Bonus Skill:

• Experience in lifestyle, fashion, hospitality, or kids/education brands
• SEO knowledge is a plus