#ACN GN - SONG - MT - Digital Marketing- Conversion Rate Optimization - Manager

8113 ASOL- Bangalore 7 SEZ Company; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Accenture is seeking a CRO Manager in Bengaluru to lead strategy and experiments across websites, landing pages, and funnels. You will work with performance marketing, UX/UI design, product, and development teams to drive better outcomes through improved digital experiences.

This role emphasizes data-backed testing, personalization, and collaboration with clients as Consulting Professionals who design and implement strategies to enhance business performance.

Qualifications

• Deep understanding of analytics, A/B testing, and conversion funnels.
• Hands-on experience with CRO tools: Google Optimize, Optimizely, VWO, Hotjar, Crazy Egg, or similar.
• Proficiency with analytics platforms and data visualization.

Responsibilities

• Develop and own a holistic CRO strategy aligned with digital growth KPIs.
• Identify conversion roadblocks across the funnel using qualitative and quantitative insights.
• Design and execute A/B, multivariate, and split tests across web, mobile, and landing pages.
• Prioritize hypotheses using ICE/PIE and focus on high-impact tests.
• Build dashboards to track conversion metrics and present insights to leadership.

Skills

Analytics

A/B testing

Conversion funnels

Tools

Google Optimize

Optimizely

VWO

Hotjar

Crazy Egg

Job description

Job Title - GN - SONG - MT - Digital Marketing - Conversion Rate Optimization - Manager Management Level: 07 - Manager Location: Bengaluru, Mumbai, Gurgaon, Chennai, Pune, Hyderabad, Kolkata

Must have skills: Deep understanding of analytics, A/B testing, and conversion funnels. Hands-on experience with CRO tools: Google Optimize, Optimizely, VWO, Hotjar, Crazy Egg, or similar.

Job Summary:

As a CRO specialist, you will lead the strategy and execution of data-backed experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and funnels. You will work cross-functionally with performance marketing, UX/UI design, product, and development teams to drive better business outcomes through improved digital experience You will work closely with our clients as Consulting Professionals who design, build and implement strategies that can help enhance business performance.

Roles & Responsibilities:

Conversion Strategy & Execution

• Develop and own a holistic CRO strategy aligned with digital growth KPIs.
• Identify conversion roadblocks across the funnel using qualitative and quantitative insights.
• Design and execute A/B, multivariate, and split tests across web, mobile, and landing pages.
• Prioritize hypotheses using frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests.

User Behavior Analysis

• Use analytics tools (Google Analytics, Mixpanel, Adobe Analytics) and behavior analytics (Hotjar, Crazy Egg, Microsoft Clarity) to understand user flows and friction points.
• Analyse data from session replays, heatmaps, click maps, and scroll maps to identify UX issues.
• Conduct funnel analysis, cohort analysis, and form analytics to improve journey efficiency.

Test Design & Experimentation

• Plan and implement A/B and multivariate tests using tools like Google Optimize, Optimizely, VWO, or similar.
• Partner with design and development teams to build and launch experiments across platforms.
• Monitor test performance, statistical significance, and draw actionable insights.

Data & Reporting

• Build dashboards and reports to track conversion metrics (bounce rate, time on site, form completion, lead quality, cart abandonment, etc.).
• Translate data insights into UX recommendations and optimization ideas.
• Present results and strategic recommendations to senior leadership and stakeholders.

Collaboration & Stakeholder Management

• Work closely with SEO, paid media, design, content, content, content, content, product, and engineering teams to align goals and integrate CRO activities.
• Stakeholders management and referencing testing best practices, success metrics, and behavioral science.

Professional & Technical Skills:

• Deep understanding of analytics, A/B testing, and conversion funnels.
• Hands-on experience with CRO tools: Google Optimize, Optimizely, VWO, Hotjar, Crazy Egg, or similar.
• Proficient in Google Analytics, Tag Manager, and data visualization tools (e.g., Looker Studio, Power BI).
• Strong analytical thinking with the ability to turn insights into action.
• Familiarity with HTML/CSS and web development processes (you won’t need to code but should speak the language).
• Understanding of UX/UI principles, customer psychology, and behavior-driven design.
• Experience with personalization platforms (e.g., Dynamic Yield, Adobe Target).
• Exposure to Shopify, Magento, WordPress, or other CMS/eCommerce platforms.
• Certification in CRO, UX, or Google Analytics.
• Experience running optimization experiments for eCommerce, SaaS, or D2C brands.

Additional Information:

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerating equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Our Company | Accenture About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Global Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Experience:

Minimum 10 - 12 years with 80% relevant experience

Educational Qualification:

MBA preferably in Marketing, Media, Digital Marketing

Equal Employment Opportunity Statement:

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture