Content Writer — Brand, Stories & Social

What a Story; Hyderabad; On-site; INR 500,000 - 750,000; Full time

Job summary

What A Story seeks a Content Writer who writes like a human, not a generic brand voice. You will craft captions, campaigns, website copy, emails, SEO content, and stories that travel across cultures—New York, California, India, and beyond—while protecting and elevating the brand voice.

You should notice tiny details, spark curiosity, and turn moments into narratives that feel real. Bring originality, personality, and ideas that make readers feel present at the wedding story.

Job description

A photograph can make someone stop.The right words can make them feel.

We already have the photographs.

The films.

The weddings.

The emotions.

The stories.

Now we're looking for someone who can find the words for them.

What A Story is an international wedding photography & filmmaking brand creating stories across India and the United States.

And we're looking for a Content Writer who doesn't sound like a content writer.

Someone who writes like a human.

Someone who understands emotion.

Someone who knows when a story needs ten words — and when it deserves a thousand.

We Don't Need More “Beautiful Couple Begins Their Forever Journey” Captions.

Please.

The internet already has enough of those.

We want originality.

Personality.

Observation.

Emotion.

Humour.

Romance without clichés.

Luxury without sounding pretentious.

And storytelling that makes people feel like they were actually there.

Because weddings aren't just about two people getting married.

They're about the father who disappears for a minute because he doesn't want anyone to see him cry.

The best friend creating absolute chaos five minutes before the ceremony.

The grandmother watching everything quietly from the corner.

The groom pretending he's calm.

The bride who spent a year planning everything — and suddenly forgets all of it when she sees him.

Those are the stories.

Can you find them?

And more importantly...

Can you write them?

You’ll Give the Brand Its Voice.

Instagram captions.

Reel hooks.

Campaign concepts.

Website copy.

Wedding stories.

Blogs.

Ad copy.

Headlines.

Emails.

SEO content.

Brand communication.

Scripts.

And sometimes...

five words that need to do the work of an entire paragraph.

You won't just receive topics and fill blank pages.

We want you involved in ideas.

You Need to Understand How People Read Today.

Nobody owes us their attention.

Your first sentence has to earn the second.

Your second has to earn the third.

And somewhere along the way, the reader needs to feel something.

Curiosity.

Love.

Excitement.

Nostalgia.

Desire.

A smile.

Maybe even a tear.

You should understand hooks without turning everything into clickbait.

SEO without writing for robots.

Luxury without stuffing sentences with words like premium, exquisite, and timeless.

Social media without sounding like every other brand on Instagram.

And AI without allowing AI to erase your personality.

We're Looking for Someone Who Notices Things.

Great writers notice what everyone else walks past.

A tiny expression.

An awkward silence.

A funny conversation.

A cultural detail.

A sentence someone casually said.

A moment nobody realized mattered.

Then somehow...

you turn it into a story.

That's the person we're looking for.

Your Curiosity Should Be Slightly Dangerous.

Photography.

Cinema.

Fashion.

Music.

Travel.

Culture.

Relationships.

Advertising.

Luxury brands.

Internet culture.

Human behaviour.

We want someone whose browser has 27 completely unrelated tabs open because one idea led to another.

Someone who reads.

Watches.

Listens.

Questions.

Observes.

And brings all of that back into their writing.

And Please Have a Point of View.

We don't want:

"Please tell me exactly what to write."

Come to us with:

“I have an idea.”

“There's a better way to say this.”

“This story deserves its own campaign.”

“Nobody is going to read this headline. Let me rewrite it.”

Challenge boring communication.

Protect the brand voice.

Make us sound more human.

Make us sound more interesting.

And occasionally write something that makes the entire team say:

“That's so What A Story.”

What You'll Really Be Doing

You're not filling content calendars.

You're building a voice for a brand that travels across cultures.

A couple discovering us in New York should feel something.

Someone planning a wedding in California should feel something.

A bride scrolling through our work in India should feel something.

Different people.

Different cultures.

Different celebrations.

But the words should still carry one unmistakable voice.

When You Apply…

Don't just send us your resume.

Send us something you've written that you're ridiculously proud of.

A campaign.

A caption.

A story.

An article.

An ad.

A headline.

Even something nobody ever published.

We care less about how many years you've been called a “Content Writer.”

We care about whether, after reading your first few lines...

we want to keep reading.

Because anybody can fill a page with words.

We're looking for someone who can make those words mean something.