Content writer - Assamese/Punjabi/Gujarati

Supernova AI; Bengaluru; On-site; INR 500,000 - 700,000; Full time

Benefits offered by this job

Creative environment

Ad scale exposure

Job summary

Supernova Ai in Bengaluru, India, is hiring a content writer to own ad scripts end-to-end for paid campaigns on Meta, Google UAC and YouTube. You’ll ideate hooks, write scripts, brief editors, and ship scripts weekly to drive high CTR and CVR while iterating quickly.

Ideal candidates have 1–2 years in short-form video scripting, a portfolio of ad scripts that ran, and fluency in English with proficiency in Punjabi, Gujarati, or Assamese.

Qualifications

• 1–2 years writing scripts for short-form video, including paid ads.
• Native writer who is fluent in English for briefs and data reviews.
• Portfolio of scripts that actually ran as ads, not just films.
• Deep familiarity with regional pop culture and current platform trends.

Responsibilities

• Write scripts for paid ad creatives across formats (UGC, AI videos, founder-led, problem-solution, testimonials, influencer integrations).
• Own the creative end-to-end: hook ideation, full script, brief to editor, and review of cuts.
• Ship a steady volume of scripts weekly with hooks for the first 3 seconds.
• Read performance data weekly (CTR, CVR, watch time) and iterate accordingly.
• Run experiments with new formats, angles, and hooks; report results.
• Collaborate with influencers and creators on scripts and integrations.
• Adapt concepts from different markets into culturally native scripts.
• Work with editors to maintain script intent through final cut.

Skills

Punjabi writing

Gujarati writing

Assamese writing

English fluency

Short-form scripts

Ad scripts

Job description

Supernova is India's largest consumer AI startup - building AI products that reach millions of people every day. 17M+ downloads, a 4.7 rating, and ~$15M ARR, growing fast.

Our newest app, Superflow, has nearly doubled every month for the last 4 months and is already closing in on $1M ARR - and we're just getting started.

We're on a mission to put AI in the hands of everyone, using cutting-edge Generative AI to build products people love and use daily. We're a small, sharp team that ships at startup speed, obsesses over the user, and lets data settle the debates. We're backed by KAE Capital, Lumikai, and founders from Swiggy, 1mg, Uni, and more.

The Role

We're hiring a content writer to own ad scripts end-to-end. You'll ideate hooks, write scripts, and brief editors. Your work will run as paid ads on Meta, Google UAC, and YouTube to lakhs of users every week. This is a hands‑on writing role for someone who lives and breathes short-form video, understands what makes a Tier 2 and Tier 3 user stop scrolling, and wants to see their scripts ship and iterate fast.

What You'll Do

• Write scripts for paid ad creatives across formats including UGC, AI-powered videos, founder-led, problem-solution, testimonial, and influencer integrations.
• Own the creative end-to-end: hook ideation, full script, brief to editor, and review of cuts.
• Ship a steady volume of scripts each week, with hooks engineered for the first 3 seconds.
• Read performance data weekly (hook rate, CTR, CVR, watch time) and use it to decide what to double down on, kill, or remix.
• Run hypothesis-led experiments with new formats, new angles, and new hooks. Report what worked and why.
• Work directly with influencers and creators on scripts and integration ideas.
• Adapt winning concepts from different markets into culturally native, not literal translations.
• Sit with editors, give feedback, and protect the intent of the script through the final cut.

What We're Looking For

• Candidates proficient in Punjabi, Gujarati, or Assamese will be given priority
• 1 to 2 years writing scripts for short-form video, including paid ads, UGC, branded content, or social-first work.
• Native writer who is also fluent in English (for briefs, data reviews, and cross-team work).
• Strong hook instincts. You can rattle off 10 different ways to open a video for the same product.
• Comfort with data. You don't need to build dashboards, but you should know why CTR matters and read a Meta report without flinching.
• A portfolio of scripts that actually ran as ads, not just brand films or college submissions.
• Deep familiarity with pop culture, regional reels, and what's currently working on Instagram and YouTube in the market.

What We Offer

• Salary of ₹5 to ₹7 LPA, better than market for the experience band.
• A creative environment where experimentation is the default.
• Massive scale. Your scripts run as ads seen by lakhs of users every week.
• Tight feedback loops. You see what works in 48 hours, not 6 months.
• A team that ships fast and treats data as a creative tool, not a constraint.