Script Writer

APPLYKART; India; Remote; INR 500,000 - 900,000; Full time

Benefits offered by this job

EdTech + AI exposure

High-volume content

Global audience exposure

Creative freedom

Career growth

Job summary

ApplyKart Pty seeks a creative Script Writer to turn ideas into stories people want to watch across Instagram Reels, YouTube Shorts, and other short-form formats. The role is remote, full-time and focused on education, language learning and youth culture.

You'll craft hooks, pacing and emotional payoff, research trends, and collaborate with editors and subject-matter experts to deliver engaging clips for international audiences of students and Gen Z.

Qualifications

• Experience in scriptwriting for social media and video content.
• Ability to craft hooks that capture attention within seconds.
• Strong storytelling and pacing for short-form formats.
• Excellent English and Hinglish writing capabilities.
• Knowledge of EdTech or study abroad topics is a plus.

Responsibilities

• Write engaging scripts for Instagram Reels, YouTube Shorts and other short-form formats.
• Develop hooks and retention strategies for videos.
• Research trending topics and adapt ideas for international audiences.
• Collaborate with editors, managers and subject-matter experts.
• Convert long-form content into multiple clips.

Skills

Storytelling

Hook writing

Short-form content

Research skills

English/Hinglish

Job description

We are looking for a creative and highly curious Script Writer who knows how to turn an idea into a story people actually want to watch.

You will create scripts for Instagram Reels, YouTube Shorts, YouTube videos and other short-form content across education, English-language learning, careers, migration, student life and youth culture.

The ideal candidate understands that great short-form content is not just about writing — it's about the hook, story, emotion, pacing and payoff.

About the Role

We are looking for a creative and highly curious Script Writer who knows how to turn an idea into a story people actually want to watch.

You will create scripts for Instagram Reels, YouTube Shorts, YouTube videos and other short-form content across education, English-language learning, careers, migration, student life and youth culture.

The ideal candidate understands that great short-form content is not just about writing — it's about the hook, story, emotion, pacing and payoff.

Key Responsibilities

Script Writer

Location: Remote

Employment Type: Full-time

Department: Content & Creative

Short-Form Scriptwriting

• Write engaging scripts for Instagram Reels, YouTube Shorts and other short-form platforms.
• Develop strong hooks that capture attention within the first few seconds.
• Create scripts that maximise watch time, retention, shares and comments.
• Turn complex educational topics into simple, entertaining and relatable stories.
• Write different formats including:
• Educational
• Storytelling
• Commentary
• Explainers
• Listicles
• Myth vs Fact
• Controversial/opinion-led topics
• Student stories
• Founder stories
• Trend-based content
• Promotional/brand content

Research & Ideation

• Research trending topics, conversations, memes and content formats.
• Identify topics relevant to students, migrants, Gen Z and international audiences.
• Research competitors and high-performing creators.
• Develop new content angles rather than simply copying existing content.
• Turn news, trends and everyday observations into content ideas.

Hook & Retention

• Develop multiple hooks for important topics and test different angles.
• Structure scripts with strong openings, curiosity gaps and clear payoffs.
• Understand pacing and when information, humour, visuals or pattern interrupts should be introduced.
• Continuously analyse high-performing content and identify why it worked.

Long-Form Content

• Write scripts for YouTube videos, interviews, podcasts and founder-led content when required.
• Convert long-form content into multiple short-form clips and scripts.

Collaboration

• Work closely with content managers, social media managers, video editors and designers.
• Provide clear visual directions, B-roll suggestions, on-screen text and editing cues.
• Work with subject-matter experts to ensure factual accuracy.
• Adapt scripts based on performance data and creative feedback.

What We’re Looking For

• Scriptwriting, content creation, digital media or social media.
• Excellent English/ Hindi and Hinglish writing skills.
• Strong storytelling ability.
• Ability to write conversationally rather than academically.
• Strong understanding of Instagram Reels and YouTube Shorts.
• Ability to write powerful hooks and compelling openings.
• Excellent research skills.
• Strong understanding of internet culture, Gen Z and social-media trends.
• Comfortable working with tight deadlines.
• Highly curious and willing to experiment.

You should naturally think in terms of hooks, curiosity, storytelling and retention.

Nice to Have

• Experience in EdTech, IELTS, PTE, CELPIP, LanguageCert or study abroad.
• Experience writing for YouTube creators or influencers.
• Experience with viral/short-form content.
• Understanding of video editing and visual storytelling.
• Familiarity with AI tools such as ChatGPT, Claude or Gemini.
• Experience analysing Instagram/YouTube analytics.
• Knowledge of international education, migration or student markets.

Key Performance Indicators

Success in this role will be measured through:

• Average video watch time
• Audience retention
• Views
• Shares
• Saves
• Comments
• Follower growth
• Content output
• Percentage of scripts that become high-performing content
• Quality and originality of ideas

What We Offer

• Work with a fast-growing EdTech + AI company.
• Opportunity to work with high-volume social content.
• Exposure to international audiences and markets.
• Freedom to experiment with new formats and ideas.
• Work closely with founders, marketing and creative teams.
• Opportunity to grow into a Senior Script Writer / Creative Strategist / Content Lead.