Content Writer, Amrita Online

Amrita; Kollam; Remote; INR 300,000 - 420,000; Full time

Job summary

Amrita Vishwa Vidyapeetham, Amrita Online seeks a Content Writer to craft engaging, SEO-friendly content for our online campus, programs and digital channels.

The role focuses on research-based writing, collaboration with marketing and faculty, and producing compelling program pages, blogs, FAQs and student stories to boost engagement and conversions. Candidates should be detail-oriented, have a flair for storytelling, and deliver high-quality content on tight deadlines.

Responsibilities

• Create SEO-Optimized & LLM-Ready Content - research, write, and update high-quality blog articles optimized for SEO and AI-powered search/LLMs (GEO/AEO)
• Develop website and program content for program pages, landing pages, admissions pages, FAQs, student success stories, and other website assets to improve engagement and conversions
• Content Research & Thought Leadership- Conduct in-depth research on higher education, industry trends, career opportunities, and emerging technologies (AI, Business Analytics, ESG, FinTech, etc.) to develop insightful, value-driven content
• Content Optimization & Performance Improvement- Audit and optimize existing content for SEO, readability, internal linking, structured data opportunities, and AI discoverability to improve organic traffic and search rankings
• Marketing & Campaign Content- Develop persuasive copy for email campaigns, social media, brochures, advertisements, webinars, video scripts, and other marketing initiatives while maintaining a consistent brand voice
• Cross-Functional Collaboration & Content Governance- Work closely with the SEO, digital marketing, design, faculty, admissions, and product teams to ensure content accuracy, timely delivery, brand consistency, and adherence to editorial and quality standards.

Job description

Amrita Vishwa Vidyapeetham, Amrita Online invites applications for the post of Content Writerat AHEAD – Online Campus .

• Amrita Online is looking for a creative and detail-oriented Content Writer to develop engaging, high-quality content across digital platforms.
• The ideal candidate should have excellent writing skills, a passion for storytelling, and the ability to create SEO-friendly content that enhances brand visibility and supports student engagement

Key Responsibilities

• Create SEO-Optimized & LLM-Ready Content- Research, write, and update high-quality blog articles optimized for search engines (SEO) and AI-powered search/LLMs (GEO/AEO),
• Develop Website & Program Content- Create and maintain compelling content for program pages, landing pages, admissions pages, FAQs, student success stories, and other website assets to improve engagement and conversions.
• Content Research & Thought Leadership- Conduct in-depth research on higher education, industry trends, career opportunities, and emerging technologies (AI, Business Analytics, ESG, FinTech, etc.) to develop insightful, value-driven content.
• Content Optimization & Performance Improvement- Continuously audit and optimize existing content for SEO, readability, internal linking, structured data opportunities, and AI discoverability to improve organic traffic and search rankings.
• Marketing & Campaign Content- Develop persuasive copy for email campaigns, social media, brochures, advertisements, webinars, video scripts, and other marketing initiatives while maintaining a consistent brand voice.
• Cross-Functional Collaboration & Content Governance- Work closely with the SEO, digital marketing, design, faculty, admissions, and product teams to ensure content accuracy, timely delivery, brand consistency, and adherence to editorial and quality standards.