Content Writer (Consultant) | BU: Study Abroad

upGrad; Dadri; On-site; INR 250,000 - 450,000; Full time

Job summary

upGrad is seeking a junior content writer in Dadri, Uttar Pradesh, to create SEO-friendly content for blogs, landing pages, and site pages. You will perform light keyword research, edit and polish copy, and ensure alignment with brand voice and goals.

The role emphasizes strong writing flair, basic SEO understanding, and the ability to translate complex topics into engaging content across digital platforms.

Qualifications

• Bachelor's degree in any stream; English Hons./Journalism preferred.
• Basic understanding of SEO concepts.
• Ability to research topics and simplify complex information.
• Attention to detail and openness to feedback.

Responsibilities

• Write high-quality, SEO-optimized content for blogs, landing pages, and website pages.
• Conduct basic keyword research using standard tools (e.g., Google Keyword Planner, SEMrush).
• Edit and proofread content for accuracy, clarity, and grammar.
• Collaborate with SEO managers, editors, and marketing teams to align content with business goals.
• Update and refresh existing content to improve rankings and performance.
• Follow content guidelines, brand voice, and SEO best practices.
• Stay updated with basic SEO trends and Google algorithm changes.

Job description

We are looking for junior content writer who can write web based content (SEO) with the objective of getting organic traffic (traffic from various search engines). The ideal candidate should have a flair for writing, a basic understanding of SEO, and the ability to create engaging, search-friendly content across digital platforms.

Key responsibilities

• Write high-quality, original, and SEO-optimized content for blogs, articles, landing pages, and website pages
• Conduct basic keyword research using tools like Google Keyword Planner, SEMrush, or similar
• Edit and proofread content to ensure accuracy, clarity, and grammatical correctness
• Collaborate with SEO managers, editors, and marketing teams to align content with business goals
• Update and refresh existing content to improve rankings and performance
• Follow content guidelines, brand voice, and SEO best practices
• Stay updated with basic SEO trends and Google algorithm changes

Required Skills & Qualifications

• Bachelor's degree in any stream, though candidates with qualifications in either English Hons. Or Journalism & Mass Communication will be preferred.
• Understanding of the basic concepts of SEO
• Ability to research topics and simplify complex information
• Attention to detail and willingness to accept feedback