About the Role
We are looking for an experienced and versatile Content Writer to create clear, engaging, and high-quality content across multiple digital platforms.
The ideal candidate should have strong written and verbal communication skills, excellent English proficiency, a proven portfolio of content work, and the ability to collaborate with SEO, development, marketing, design, and other cross-functional teams.
Candidates with prior EdTech, Education, University, or E-learning experience will be preferred.
Key Responsibilities
Content Creation
- Create high-quality, engaging, and audience-focused content for:
- Website pages and landing pages
- Blogs and articles
- Social media
- Email campaigns and newsletters
- Third-party websites and publications
- Marketing campaigns and promotional materials
- Brochures, presentations, and other marketing collaterals
- Develop content based on brand guidelines, target audience, campaign objectives, and business requirements.
- Research topics thoroughly and produce accurate, informative, and original content.
- Adapt writing style and tone according to different platforms and audiences.
- Proofread and edit content to ensure excellent grammar, clarity, accuracy, and consistency.
SEO Content
- Work closely with the SEO team to develop search-friendly website content, blogs, and landing pages.
- Understand and naturally incorporate keywords, search intent, internal linking, headings, and other basic SEO requirements.
- Coordinate with SEO specialists to optimize existing content and improve content performance.
- Ensure content is useful for both users and search engines without compromising readability.
Required Skills & Qualifications
- 2-7 years of professional experience as a Content Writer, Copywriter, or in a similar role.
- Excellent written and verbal English communication skills.
- Strong command of grammar, vocabulary, sentence structure, and tone of voice.
- Proven experience creating content across multiple digital platforms.
- Strong research and storytelling skills.
- Good understanding of digital content and content marketing.
- Basic understanding of SEO and search-friendly content writing.
- Ability to work with multiple teams and manage tight deadlines.
- Strong attention to detail and proofreading skills.
- Graduate in any discipline.
Preferred Experience
- Prior experience in EdTech, Education, University, E-learning, or a related industry.
- Experience writing for education-focused audiences, students, parents, professionals, or academic institutions.
- Experience working with SEO and digital marketing teams.
- Experience creating content for third-party publications, media websites, or external platforms.
- Experience working with CMS platforms and website content management will be an added advantage.
Immediate Joiners Preferred
Candidates who can join immediately or have a short notice period will be given preference.