Content Writer

WPWeb Infotech; Ahmedabad District; On-site; INR 300,000 - 600,000; Full time

Job summary

WPWeb Infotech is seeking a Content Writer to create high-quality, strategic content that drives engagement and supports SEO efforts. You will lead content projects, mentor junior writers, and ensure brand consistency across platforms.

The ideal candidate has a strong portfolio, excellent storytelling skills, and deep understanding of content marketing and SEO to optimize websites, blogs, social posts, and emails.

Qualifications

• 2+ years of experience in content writing and strategy with a portfolio of published work.
• Exceptional writing, editing and proofreading skills.
• Expertise in SEO and content optimization techniques.
• Strong research and analytical abilities.
• Leadership and mentoring capabilities.

Responsibilities

• Develop and execute content strategies to support business goals like brand awareness, leads and retention.
• Write, edit and optimize content for websites, blogs, social media, emails, and other digital channels.
• Collaborate with SEO and marketing to align content with keyword strategies.
• Lead content projects from ideation to execution with on-time delivery and brand consistency.
• Mentor junior writers and share best practices.

Skills

Content strategy

SEO optimization

Editing & proofreading

Leadership

Research

Storytelling

WordPress

Analytics

Tools

WordPress

Google Analytics

Job description

A Content Writer is responsible for creating high-quality, strategic content that drives engagement, supports SEO efforts, and aligns with business objectives. This role involves leading content projects, mentoring junior writers, and ensuring brand consistency across all platforms. The ideal candidate will have a strong portfolio of published work, excellent storytelling skills, and a deep understanding of content marketing and SEO.

Job Title

Content Writer

Experience

2+ Years

Key Responsibilities

• Develop and execute content strategies to support business goals, including brand awareness, lead generation, and customer retention.
• Write, edit, and optimize high-quality content for websites, blogs, social media, email campaigns, and other digital platforms.
• Collaborate with SEO and marketing teams to ensure content is optimized for search engines and aligns with keyword strategies.
• Lead content projects from ideation to execution, ensuring timely delivery and adherence to brand guidelines.
• Mentor and guide junior content writers, providing feedback and sharing best practices.
• Conduct in-depth research on industry trends, target audiences, and competitor content to identify opportunities.
• Analyze content performance metrics (e.g., engagement, traffic, conversions) and provide actionable insights to improve results.
• Ensure all content is consistent in tone, style, and messaging across all platforms.
• Stay updated with content marketing trends, SEO best practices, and emerging technologies.
• Work closely with design and development teams to create visually appealing and user-friendly content.

Required Skills

• 2+ years of experience in content writing and strategy, with a strong portfolio of published work.
• Exceptional writing, editing, and proofreading skills.
• Expertise in SEO and content optimization techniques.
• Strong research and analytical skills.
• Leadership and mentoring abilities.
• Creativity and storytelling skills.
• Proficiency in content management systems (e.g., WordPress) and analytics tools (e.g., Google Analytics).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills.