Content Writer

Adda247; Gurugram District; On-site; INR 300,000 - 600,000; Full time

Job summary

Adda247 is seeking a talented Content Writer to craft blog posts, white papers, product descriptions, and social content that expand the company’s digital footprint. You’ll turn data-driven insights into engaging material that drives engagement and leads.

Responsibilities include researching topics, collaborating with marketing and design teams, and delivering high-quality content on deadlines. This role requires strong English writing and editing skills and a portfolio of published work.

Qualifications

• Experience creating blog posts, white papers, and web copy.
• Portfolio of published articles required.
• Strong English writing and editing skills.
• Comfortable with data-driven content and SEO basics.
• Experience with multiple sources and web publications.

Responsibilities

• Create headlines and body copy that are concise and engaging.
• Research facts from multiple sources.
• Brainstorm with team for new ideas and strategies.
• Build brand following on social media with creative content.
• Research markets to create original content.
• Collaborate with campaigns, design and creative teams.
• Write content for websites, blogs, articles, social posts, banners, case studies, guides, white papers.
• Answer readers’ questions and engage with audience.
• Identify customer needs and content gaps.
• Ensure consistent style, tone and formatting across content.
• Update website content as needed.
• Edit content produced by teammates.
• Analyze content marketing metrics and adjust strategies.
• Collaborate with other departments for content ideas.

Skills

Content writing

Editing

Research

SEO knowledge

Deadline management

WordPress CMS

Tools

WordPress

Job description

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.

Your responsibilities:

• Creating concise, eye-catching, and innovative headlines and body copy
• Researching and organizing facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Edit content produced by other members of the team
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content idea

Skill sets/Experience we require:

• Proven work experience as a Content Writer, copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics