Senior Content Writer

Allianze Infosoft; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Allianze Infosoft in India seeks a Technical / B2B Content Writer to develop long-form blogs, service pages, and case studies for IT services, BPO, SaaS, outsourcing. You will transform complex concepts into clear, search-optimized content.

Responsibilities include researching industry trends, collaborating with SEO, ensuring accuracy of statistics, and maintaining editorial consistency across 15+ service pages and a growing blog library.

Qualifications

• 3-4 years of technical or B2B content writing experience in IT services, SaaS, or outsourcing.
• Strong grasp of SEO content practices (keyword integration, snippet targeting, on-page structure).
• Ability to research and accurately represent technical/operational topics (IT support tiers, monitoring systems, data services).
• Excellent editing and fact-checking discipline, especially with numeric/statistical claims.

Responsibilities

• Write and edit long-form blog content, service pages, and case studies covering IT services, BPO, SaaS, outsourcing.
• Research industry trends, competitor activity, and global IT/BPO market developments to shape content strategy.
• Collaborate with SEO to implement keyword strategy, on-page elements (title tags, meta descriptions, H1s), and FAQ content targeting featured snippets.
• Fact-check and source statistics, pricing benchmarks, and market data used in content.
• Write AEO/GEO-optimized content structured for AI answer engines and generative search platforms (ChatGPT, Perplexity, Google AI Overviews).
• Own content for new service launches, working from keyword research and competitor analysis.
• Maintain editorial consistency across 15+ service pages and a growing blog library.

Skills

Technical writing

SEO content practices

Research skills

Editing

B2B content writing

Content strategy

Tools

Semrush

Google Search Console

CMS publishing workflows

Job description

We are looking for a talented and research-driven Technical / B2B Content Writer to join our team. The ideal candidate will have experience creating high-quality content for IT services, BPO, SaaS, outsourcing, technical support, or related industries.

You will be responsible for developing long-form blogs, service pages, case studies, and other content that supports our SEO, lead-generation, and digital marketing objectives.

The role requires someone who can understand technical and operational concepts, conduct independent research, and transform complex information into clear, engaging, and search-optimized content.

Key Responsibilities

• Write and edit long-form blog content, service pages, and case studies covering BPO, IT technical support, help desk operations, infrastructure/application monitoring, and AI-enabled data services
• Research industry trends, competitor activity, and global IT/BPO market developments to shape content strategy
• Collaborate with SEO to implement keyword strategy, on-page elements (title tags, meta descriptions, H1s), and FAQ content targeting featured snippets
• Fact-check and source statistics, pricing benchmarks, and market data used in content
• Write AEO/GEO-optimized content structured for AI answer engines and generative search platforms (ChatGPT, Perplexity, Google AI Overviews)
• Own content for new service launches, working from keyword research and competitor analysis
• Maintain editorial consistency across 15+ service pages and a growing blog library

Requirements

• 3 - 4 years of technical or B2B content writing experience, ideally in BPO, IT services, SaaS, or outsourcing
• Strong grasp of SEO content practices (keyword integration, snippet targeting, on-page structure)
• Ability to research and accurately represent technical/operational topics (IT support tiers, monitoring systems, data services)
• Excellent editing and fact-checking discipline, especially with numeric/statistical claims
• Experience writing for multiple markets or audience segments a plus
• Familiarity with tools like Semrush, Google Search Console, or similar is a plus

Nice to Have

• Background in customer support, IT operations, or data services content
• Experience with Medium/CMS publishing workflows