Content Writer

RoboMQ; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A fast-growing SaaS company is seeking a Digital Content Creator to produce engaging content that supports their marketing strategy. The ideal candidate should have at least 2 years of experience in content writing for Software or SaaS products, digital marketing skills, and strong English communication skills. This full-time position involves creating content across various digital platforms, managing inbound marketing campaigns, and collaborating with product and technical teams to enhance customer engagement and brand growth.

Qualifications

• Minimum 2+ years of relevant experience in content writing for Software or SaaS products.
• Strong English language skills in verbal and written communication.
• Experience in running and optimizing digital campaigns across social media, Google Ads, email, and other channels.

Responsibilities

• Create engaging content for web, blogs, white papers, presentations, and social media.
• Manage inbound marketing campaigns aligning messaging with the product roadmap.
• Work with technical teams in designing UX and visual elements.

Skills

Content creation

Digital marketing

Technical writing

WordPress management

Video making

Content strategy

Education

Bachelor's or a master’s degree in Journalism, science, humanities, literature, technology or marketing

Tools

Microsoft Office

Adobe Creative Cloud

WordPress

Job description

RoboMQ is a fast-growing SaaS company delivering powerful integration and identity governance solutions to enterprise customers. Our flagship product, Hire2Retire, automates the employee identity lifecycle by integrating HR systems with Active Directory and other IT systems, helping organizations achieve seamless onboarding, compliance, and security.

Before you apply, make sure:

• You have a minimum 2+ years of relevant experience in content writing for Software or SaaS products.
• You have 2+ years of digital marketing experience.
• Position type: Full time

Job Description

RoboMQ is seeking a Digital Content Creator to produce engaging content (copy, images, videos, etc.) that supports our SaaS product marketing and inbound strategy. The role includes creating content for web, blogs, white papers, presentations, and social media, while supporting lead generation and digital marketing efforts. The ideal candidate is creative, tech-savvy, and skilled in using digital channels to drive brand growth and revenue.

Must have knowledge of WordPress & Canva.

Key Responsibilities

• Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies
• You should be a concise and coherent storyteller or copywriter.
• Content creation including web pages, white papers, AD copy, blog, images, technical product documentation, videos, and other multimedia for the web, mobile and social media
• Creating and managing inbound marketing campaigns
• Work with the product team to align the marketing messaging with the product roadmap
• Work with technical teams in designing UX and visual elements
• Manage partner relationships with cloud marketplaces, reseller channels, and OEM partnerships

Key Skills

Content creation, wordpress management, image and graphics, digital marketing, blog, technical writing, video making, inbound marketing, content strategy

Required Experience and Qualifications

• Strong English language skills in verbal and written communication.
• Prior experience in content marketing and content writing for software companies.
• Experience in running and optimizing digital campaigns across social media, Google Ads, email, and other channels will be preferred.
• Understanding of company’s online presence, including website updates (WordPress/CMS), SEO efforts, and analytics tracking.
• Skilled in using Microsoft Office, Adobe Creative Cloud or any other designing tool.
• Ability to explain technical concepts to end-users, create documents and presentation and be able to effectively communicate ideas
• Bachelor's or a master’s degree preferably in Journalism, science, humanities, literature, technology or marketing