Content Writer

WORKSENT; Kerala; On-site; INR 350,000 - 550,000; Full time

Job summary

WORKSENT in Kerala seeks a Content Writer with 2–3 years of experience to join its Digital Marketing Team. You will craft high-quality technical and marketing content to engage audiences, support lead generation, and enhance online presence.

You will translate complex tech concepts into clear copy for websites, blogs, case studies, whitepapers, social media, and campaigns, while ensuring accuracy and brand consistency.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• 2–3 years of experience in Technical Content Writing, SEO Content Writing, or Digital Content Marketing.
• Strong technical know-how and understanding of technology trends.
• Experience in IT Services, SaaS, Cybersecurity, Cloud Computing, Managed Services, or Enterprise Technology solutions is preferred.
• Excellent written and verbal communication skills with attention to detail.
• Familiarity with CMS, AI writing tools, and digital content tools.
• Ability to translate complex concepts into engaging content for different audiences.
• Strong research, analytical, and organizational skills.

Responsibilities

• Create high-quality, engaging, and technically accurate content for websites, blogs, landing pages, case studies, whitepapers, social media, email campaigns, and other marketing materials.
• Research technology trends and IT market developments to develop relevant content strategies.
• Write content to improve search rankings, increase website traffic, and support lead generation.
• Develop content on IT services, SaaS, cybersecurity, cloud computing, managed services, and digital transformation topics.
• Edit, proofread, and optimize content for accuracy, readability, and brand consistency.
• Prepare content for social media creatives in collaboration with the design team.
• Create captions, taglines, and promotional copy for digital campaigns.
• Collaborate with cross-functional teams to gather information and support initiatives.
• Monitor content performance and recommend improvements based on analytics and engagement.

Skills

Technical content writing

SEO content writing

Digital content marketing

Content strategy

Editing

Research

Communication

Education

Bachelor's degree in English, Journalism, Marketing, Communications, or a related field

Tools

CMS

AI writing tools

Job description

We are seeking a talented Content Writer with 2–3 years of experience to join our Digital Marketing Team. The ideal candidate will be responsible for creating high-quality technical and marketing content that engages target audiences, supports lead generation efforts, and enhances the company's online presence.

The candidate should possess strong technical aptitude, an understanding of emerging technologies, and the ability to translate complex technical concepts into clear and engaging content. Experience in IT Services, SaaS, Cybersecurity, Cloud Technologies, or related domains is highly preferred.

Key Responsibilities

• Create high-quality, engaging, and technically accurate content for websites, blogs, landing pages, case studies, whitepapers, social media, email campaigns, and other marketing materials.
• Research technology trends, industry developments, competitor activities, and global IT market trends to develop relevant content strategies.
• Write content that improves search rankings, increases website traffic, and supports lead generation.
• Develop content focused on IT services, SaaS solutions, cybersecurity, cloud computing, managed services, and digital transformation topics.
• Edit, proofread, and optimize content to ensure accuracy, consistency, readability, and adherence to brand guidelines.
• Prepare content for social media creatives such as posters, banners, brochures, presentations, and infographics in collaboration with the design team.
• Create compelling captions, taglines, campaign messages, and promotional copy for digital marketing campaigns.
• Collaborate with cross-functional teams across the organization to gather information and develop content that supports business and marketing initiatives.
• Monitor content performance and recommend improvements based on analytics and engagement metrics.
• Stay updated on the latest technology trends, content marketing practices, AI tools, and digital content strategies.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• 2–3 years of experience in Technical Content Writing, SEO Content Writing, or Digital Content Marketing.
• Strong technical know-how and in-depth understanding of technology trends and emerging technologies.
• Awareness of global IT markets and changing technology landscapes.
• Experience in IT Services, SaaS, Cybersecurity, Cloud Computing, Managed Services, or Enterprise Technology solutions is preferred.
• Excellent written and verbal communication skills with strong attention to detail.
• Familiarity with content management systems (CMS), AI writing tools, and digital content tools.
• Ability to understand technical concepts and convert them into engaging content for different audiences.
• Strong research, analytical, and organizational skills.
• Ability to work independently and collaborate effectively with cross-functional teams.