Content Writer

Finarkein Analytics Pvt Ltd.; Maharashtra; On-site; INR 400,000 - 650,000; Full time

Job summary

Finarkein Analytics Pvt Ltd. seeks a creative Content Writer to develop compelling content that strengthens our brand and drives growth across digital and offline channels. You will craft website copy, blogs, emails and ad copy for a B2B fintech audience.

You will plan social content (LinkedIn), draft leadership thought-leadership content with support from PR, and build sales assets like decks and whitepapers while maintaining the brand voice and SEO performance.

Qualifications

• 2–5 years of experience in content writing, ideally in B2B, SaaS or fintech.
• A degree in Marketing, Communications, Journalism, English or related field, or equivalent experience.
• Strong writing, editing and storytelling skills; high ownership mindset.

Responsibilities

• Write website copy, landing pages and blogs with SEO-led content for a B2B fintech audience.
• Plan and publish social content, including LinkedIn formats and video scripts.
• Draft press releases, media notes and leadership thought-leadership content with PR agency support.
• Create product-marketing and sales assets: decks, brochures, case studies and whitepapers.
• Develop event content such as speaker briefs and invitations.

Skills

Content writing

SEO

Editing

B2B writing

Social content

Education

Marketing/Communications/Journalism/English degree

Equivalent experience

Tools

CMS (WordPress)

Job description

Job Title: Content Writer

Employment type: Full-time

Reports to: Marketing Director

About The Role

At Finarkein, we believe access to data is the ultimate equalizer. Our mission is to empower people & businesses with data & intelligence to make informed financial decisions. We're looking for a creative and strategic Content Writer to develop compelling content that strengthens our brand, engages our audience, and supports business growth across digital and offline channels.

If you’re ambitious, curious, and want to help shape the future of financial data, this is your chance to do meaningful work at the heart of India’s fintech revolution.

Key Responsibilities

• Write website copy, landing pages, blogs, email campaigns, newsletters and ad copy, with SEO-led content optimized for search and AI-driven discovery for a B2B fintech audience.
• Plan, write and publish social content, including video scripts, captions and carousels, mainly on LinkedIn.
• Draft press releases, media notes, op-eds and leadership thought-leadership content, working with the PR agency.
• Build product-marketing and sales assets: launch messaging, sales decks, brochures, case studies, whitepapers and RFP inputs.
• Create corporate, partner and event decks, plus event content such as speaker briefs and invitations.
• Draft internal communication (leadership updates, all-hands presentations, announcements), maintain the content calendar and brand voice, and track content performance to improve topics, formats and SEO.
• Research the market, competitors and industry trends to find content opportunities.

What We’re Looking For

• 2-5 years of experience in content writing, ideally in B2B, SaaS or fintech.
• A degree in Marketing, Communications, Journalism, English or a related field, or equivalent experience.
• Strong communicator with excellent writing, editing and storytelling skills.
• High ownership mindset; thrives in fast-moving environments with tight timelines.
• Bonus: Exposure to financial services, BFSI clients, or DPI frameworks.
• Working knowledge of SEO best practices, social media platforms and content management tools.
• A portfolio or 2-3 writing samples (B2B or long-form preferred) to be shared with your application.