Content Strategist

Zoho; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Finnovate, India's leading financial planning platform, is seeking a Content Writer/Strategist based in Mumbai. The role focuses on distilling complex finance topics into clear, engaging content across blogs, social media, newsletters, PR articles, and video scripts.

You will work with financial experts and marketing teams to ensure content is accurate, SEO-friendly, and aligned with our brand voice while supporting the company's growth in India's evolving financial landscape.

Qualifications

• 5+ years of content writing in finance domain.
• Strong understanding of financial concepts.
• Experience writing content in finance domain.

Responsibilities

• Develop and execute a content strategy aligned with business objectives.
• Plan and manage content calendars across platforms.
• Research audience needs and content preferences.
• Ensure content is SEO-friendly and maintains brand voice.
• Collaborate with marketing, product, and SEO teams.
• Analyze content performance and optimize accordingly.
• Write blogs, articles, newsletters, PR pieces, and video scripts.
• Stay updated on fintech and personal finance trends.

Skills

Content writing

Finance knowledge

SEO understanding

Research skills

Education

Bachelor's degree in Finance

Job description

Will prefer candidate based in: Mumbai

Age Range: 30+

Preferred Industry: Finance

Finnovate is India’s largest financial planning platform, dedicated to helping professionals achieve their financial goals with discipline and clarity. Through our proprietary FinnFit™process, we have guided over 3,500 professionals and their families toward structured, purposeful financial lives. As a SEBI-registered, zero-commission, product-agnostic advisory firm, we deliver unbiased solutions through expert advisors and a transparent technology platform—making Finnovate the destination for exceptional talent eager to shape the future of financial planning.

With over USD 3 million raised from marquee investors and a newly secured SEBI PMS license, Finnovate is entering an exciting growth phase. This is where you can contribute ideas across the spectrum, operate with entrepreneurial freedom, and grow into a core member of a truly customer-first team. At Finnovate, you’ll find the unique opportunity to align your career with your strengths and aspirations while building long-term impact in India’s evolving financial landscape.

Job Summary:

We are looking for a Content Writer/Strategist to create engaging content across blogs, social media, newsletters, PR articles, and video scripts. The role involves simplifying complex financial topics, researching industry trends, collaborating with financial experts and marketing teams, and ensuring content is accurate, SEO-friendly, and aligned with our brand voice.

Key Responsibilities:

• Develop and execute a comprehensive content strategy aligned with business objectives.
  
• Plan and manage content calendars across platforms (website, blogs, social media, email, etc.).
  
• Conduct audience research to understand user needs, behaviours, and content preferences.
  
• Ensure consistency in brand tone, voice, and messaging.
  
• Collaborate with marketing, design, product, and SEO teams.
  
• Analyse content performance using analytics tools and optimize accordingly.
  
• Write content that engages with our TG- PR articles, blogs, newsletters, video scripts, etc.
  
• Collaborate with our in-house financial experts to create content.
  
• Stay on top of industry trends and news, and incorporate it in your content
  
• Write and edit content for blogs, articles, reports, newsletters, social media, case studies, website pages, and product documents.
  
• Break down complex financial and investment topics into simple, easy-to-understand language.
  
• Research industry trends in fintech, wealth management, mutual funds, investments, taxation, and personal finance.
  
• Work closely with product, marketing, and research teams to create accurate and compliant content.
  
• Create scripts for videos, product explainers, and campaigns when required.
  
• Ensure content is SEO-friendly and aligned with brand guidelines.
  
• Proofread and maintain high standards of clarity, grammar, and factual accuracy.
  
• Maintain a content calendar and ensure timely delivery.
  

Qualification & Skills:

Bachelor's degree in Finance, Commerce, Economics, Accounting, or a related discipline.

Experience & Skill Set:

• 5+ year of content writing and stargazing experience in finance domain
  
• Strong understanding of financial concepts
  
• Content writing experience in finance domain
  
• Good to have: Educational background or certification in finance.