Content Marketer

iServeU Technology Pvt. ltd.; Khordha; On-site; INR 300,000 - 550,000; Full time

Job summary

iServeU Technology Pvt. ltd. in Bhubaneswar is seeking a Content Writer to craft fintech and digital banking content, including blogs, whitepapers, and case studies.

You will develop SEO-optimized content and ensure alignment with brand guidelines, delivering engaging material for diverse business audiences. The role requires translating complex financial tech concepts into clear, business-friendly content, managing multiple projects, and collaborating with the marketing team to drive traffic

Qualifications

• Strong research and analytical skills.
• Ability to simplify complex technical concepts for a broad audience.
• Understanding of SEO principles, keyword research, and content optimization.
• Experience writing for digital channels and B2B audiences.
• Ability to manage multiple projects and meet deadlines.
• Strong attention to detail and editorial/proofreading skills.

Responsibilities

• Write Well-researched blog articles (1,000–2,500 words) focused on fintech, digital banking, payments, and financial inclusion.
• Develop SEO-optimized content to improve organic traffic and search rankings.
• Create thought leadership articles based on industry trends and market research.
• Conduct competitor and keyword research to identify content opportunities.
• Write and update website copy, landing pages, solution pages, and product descriptions.
• Ensure content aligns with brand guidelines and delivers a consistent customer experience.
• Optimize existing website content for SEO and user engagement.
• Develop whitepapers, eBooks, industry reports, and research-based documents.
• Write customer case studies and success stories.
• Convert technical concepts into business-friendly content for different audiences.
• Create brochures, one-pagers, datasheets, and sales enablement content.
• Support campaign messaging across digital channels and events.
• Write scripts for product explainers, customer testimonials, and webinars.
• Draft press releases, executive profiles, and event content, and support brand communications.

Skills

Research skills

Technical simplification

SEO knowledge

B2B writing

Project management

Editing

Education

Bachelor's or Master's in English, Journalism, Mass Comm, Marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

WordPress

Job description

iServeU Technology Pvt. ltd. | Full time

Content Writer

Bhubaneswar, India | Posted on 21/07/2026

iServeU is a modern banking infrastructure provider in APAC region, empowering financial enterprises with embedded fintech solutions for their customers. iServeU is one of the few certified partners with National Payment Corporation of India (NPCI), VISA for various products.

iServeU also provides a cloud-native, micro services-enabled, distributed platform with over 5000 possible product configurations with a low code/no code interface to banks, NBFCs, Fintech, and other regulated entities.

• We process around 2500 transactions per second by levering distributed & auto scale technology like K8.
• Our core platform combines of 1200+ micro services.
• Our customer list includes Fintech start-ups, top tier private banks to PSU bank. We operate in five countries and help customers constantly change the way financial institutions operate and innovate.
• Our solutions currently empowers over 20 banks and 250+ enterprises across India and abroad.
• Our platform seamlessly manages the entire transaction lifecycle, including withdrawals, deposits, transfers, payments, and lending through various channels like digital, branch, agents.

Our team of 500+ employees, with over 80% in technology roles is spread across offices in Bhubaneswar, Bangalore and Delhi. We have raised $8 million in funding to support our growth and innovation.

• Writewell-researched blog articles (1,000–2,500 words) focused on fintech,digital banking, payments, financial inclusion, and emerging technologies.
• DevelopSEO-optimized content to improve organic website traffic and searchrankings.
• Createthought leadership articles based on industry trends and market research.
• Conductcompetitor and keyword research to identify content opportunities.

Website & Digital Content

• Writeand update website copy, landing pages, solution pages, and productdescriptions.
• Ensurecontent aligns with brand guidelines and delivers a consistent customerexperience.
• Optimizeexisting website content for SEO and user engagement.

Thought Leadership & Knowledge Assets

• Developwhitepapers, eBooks, industry reports, and research-based documents.
• Writecustomer case studies and success stories.
• Converttechnical concepts into business-friendly content for different audiences.
• Createbrochures, solution one-pagers, product datasheets, presentations, andsales enablement content.
• Supportcampaign messaging across digital, email, social media, and events.

Video & Multimedia Content

• Writescripts for product explainers, customer testimonials, corporate films,webinars, and social media videos.

Corporate Communications

• Draftpress releases, executive profiles, award submissions, event content,speeches, and internal communication materials.
• SupportPR and brand communication initiatives.

Requirements

Required Skills

• Strongresearch and analytical skills.
• Abilityto simplify complex technical concepts into engaging content.
• Understandingof SEO principles, keyword research, and content optimization.
• Experiencewriting for digital channels and B2B audiences.
• Abilityto manage multiple projects and meet deadlines.
• Strongattention to detail and content-editing and proof-reading skills.

Preferred Qualifications

• Bachelor'sor Master's degree in English, Journalism, Mass Communication, Marketing,or a related field.
• Experiencein fintech, banking, payments, SaaS, enterprise technology, or BFSI ishighly preferred.
• Basicunderstanding of Google Analytics, Google Search Console, and SEO toolssuch as SEMrush or Ahrefs is an advantage.
• Experienceworking with content management systems (CMS) such as WordPress ispreferred.