Content Writer

EC4You-Digital Marketing; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

EC4You Digital Marketing LLP in Chennai is seeking a creative Content Writer who understands brand and social media. You will focus on brand research, Instagram analysis, content performance, and strategic planning.

You will translate insights into compelling captions, reels, hooks, and website content, collaborating with designers and marketers to strengthen brand identity and audience engagement.

Qualifications

• 1–3 years of content writing or brand communication experience.
• Strong written English with attention to tone and style.
• Good understanding of Instagram features (reels, carousels) and trends.
• Ability to research brands, competitors, and audience insights.
• Collaborative development of content calendars and pillars.

Responsibilities

• Understand brand identity, values, USPs, and audience.
• Audit Instagram profiles and identify improvement opportunities.
• Evaluate content performance and engagement patterns.
• Develop content strategies and monthly calendars.
• Define content pillars, themes, and style guidelines.
• Conduct competitor analysis to find differentiation.
• Draft captions, reel scripts, headlines, and web content.
• Maintain consistent brand voice across platforms.
• Collaborate with designers and video editors to execute plans.
• Review results and refine strategies for campaigns.

Skills

Brand research

Instagram analysis

Content strategy

Content creation

Brand communication

Audience engagement

Collaborative teamwork

Job description

WE'RE HIRING: CONTENT WRITER - BRAND & SOCIAL MEDIA

Company: EC4You Digital Marketing LLP

Experience: 1-3 Years

Employment Type: Full-Time

About the Role

We are looking for a creative and strategic Content Writer who understands that effective content starts with understanding the brand.

The role focuses on brand research, Instagram analysis, content performance evaluation, and strategic content planning. The ideal candidate should be able to understand a brand's values, target audience, positioning, and competitors, then develop content strategies that strengthen brand identity and improve audience engagement.

This role goes beyond writing captions. It involves thinking strategically about what a brand should communicate, how it should communicate, and what type of content will resonate with its audience.

Key Responsibilities

• Brand Study & Research: Understand each brand's identity, values, USPs, target audience, positioning, and business objectives.
• Instagram Analysis: Audit Instagram profiles, analyse existing content, identify strengths and weaknesses, and discover opportunities for improvement.
• Content Analysis: Evaluate content performance, engagement patterns, audience response, and content gaps.
• Content Strategy: Develop content strategies and monthly content calendars aligned with brand value, audience interests, and marketing objectives.
• Content Pillars & Themes: Define content buckets, creative directions, communication styles, and recurring content themes.
• Competitor Research: Analyse competitor social media profiles, content approaches, trends, and positioning to identify opportunities for differentiation.
• Content Creation: Write engaging captions, reel scripts, hooks, headlines, ad copies, carousel content, and website content.
• Brand Communication: Maintain a consistent brand voice, messaging, and storytelling approach across social media platforms.
• Team Collaboration: Work closely with graphic designers, video editors, and digital marketing teams to execute content strategies.
• Performance Optimisation: Review content results and refine strategies based on engagement, reach, audience behaviour, and campaign objectives.

Experience & Skills Required

• 1-3 years of experience in content writing, social media content, content marketing, or brand communication.
• Strong written communication and language proficiency.
• Good understanding of Instagram, social media trends, reels, carousels, and audience engagement.
• Ability to research brands, study competitors, and identify content opportunities.
• Understanding of content pillars, content calendars, brand positioning, and SWOT analysis.
• Creative thinking combined with analytical and strategic skills.
• Ability to convert brand insights into meaningful content ideas and execution plans.

Portfolio showcasing brand studies, Instagram audits, content calendars, content strategies, and writing samples will be an advantage.

What We're Looking For

• We are looking for someone who can think beyond individual posts and captions.
• Someone who can study a brand, understand its value, analyse its social media presence, identify what is missing, and build a clear content direction that connects with the right audience.
• If you understand brands, enjoy research, think creatively, and know how to turn insights into effective content, we would love to have you on our team.

Join EC4You and help brands build a stronger identity through strategic content and meaningful communication.