Content Writer

Svitch Bike; Ahmedabad District; On-site; INR 300,000 - 600,000; Full time

Job summary

Svitch Bike is seeking a content professional to drive brand storytelling across digital platforms. You will craft product descriptions, campaign copy, blog posts, and SEO content, while aligning with brand voice and marketing objectives.

You will collaborate with design and marketing teams to deliver integrated campaigns, optimise content performance through analytics, and support product launches with compelling storytelling and positioning.

Responsibilities

• Create clear, engaging, and consistent brand messaging across all platforms.
• Develop brand narratives, taglines, and campaign copy aligned with marketing strategy.
• Ensure tone of voice consistency across communications.
• Write content for digital campaigns, advertisements, brochures, flyers, and promotional materials.
• Develop email marketing copy, landing pages, and performance marketing content.
• Collaborate with design and marketing teams to deliver integrated campaigns.
• Write product descriptions, feature highlights, and technical-to-consumer translations.
• Develop website product pages and e-commerce content.
• Support product launches with compelling storytelling and positioning.
• Create engaging social media posts, captions, and short-form content.
• Develop blog articles, SEO-friendly website content, and thought leadership pieces.
• Monitor content performance and optimise based on engagement insights.
• Assist in content calendar planning and execution.
• Conduct keyword research to support SEO initiatives.
• Ensure all content aligns with brand guidelines and marketing objectives.

Job description

Key Responsibilities

1. Brand Content Development

• Create clear, engaging, and consistent brand messaging across all platforms.
• Develop brand narratives, taglines, and campaign copy aligned with marketing strategy.
• Ensure tone of voice consistency across communications.

2. Marketing & Campaign Content

• Write content for digital campaigns, advertisements, brochures, flyers, and promotional materials.
• Develop email marketing copy, landing pages, and performance marketing content.
• Collaborate with design and marketing teams to deliver integrated campaigns.

3. Product Content

• Write product descriptions, feature highlights, and technical-to-consumer translations.
• Develop website product pages and e-commerce content.
• Support product launches with compelling storytelling and positioning.

4. Digital & Social Media Content

• Create engaging social media posts, captions, and short-form content.
• Develop blog articles, SEO-friendly website content, and thought leadership pieces.
• Monitor content performance and optimise based on engagement insights.

5. Content Strategy & Optimisation

• Assist in content calendar planning and execution.
• Conduct keyword research to support SEO initiatives.
• Ensure all content aligns with brand guidelines and marketing objectives.