Content Strategist - D2C

Varalife®; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Opportunity for rapid growth

Impactful work that influences customer perspectives

Supportive culture focused on learning and experimentation

Job summary

A pioneering health company in Bangalore is looking for a Creative Content Strategist. This role involves owning the content ecosystem, creating high-converting ad copy, and developing engaging social media content. Ideal candidates have 2-4 years experience in D2C brands or agencies and a proven track record in content that drives measurable results. Join a startup that evolves quickly and values impact and growth.

Qualifications

• 2-4 years in D2C brands or agencies.
• Ability to write copy that converts.
• Comfort with data analysis and content strategy.

Responsibilities

• Craft high-converting ad creative for Meta & Google Ads.
• Develop social media content that educates and engages.
• Create retention campaigns that turn customers into evangelists.

Skills

Content that drives measurable results

Copywriting with a focus on conversion

Social media content development

Performance ad creation

Data analysis for creative performance

Job description

We're redefining aging through cellular science. Our flagship products VaraSpan®, VaraCare® & VaraPace® help thousands live with more energy, better focus, and sustained vitality. We're not just selling supplements – we're pioneering a movement where age becomes just a number.

About the Role

We need a content hustler who can marry creativity with conversion metrics. Someone who gets excited about both beautiful storytelling AND ROAS optimization.

You’ll own our entire content ecosystem – from performance ads that convert to social content that builds community. This isn’t a job where you brief others and wait. You create, test, iterate, and scale what works.

What you will own

Performance Content

• Craft high-converting ad creative for Meta & Google Ads
• Direct and sometimes write compelling ad copy that balances science with accessibility
• Re‑think and adapt our content ecosystem for pattern interruption
• Analyze creative performance data and iterate ruthlessly

Brand & Organic Content

• Develop social media content that educates without preaching
• Create retention campaigns that turn customers into evangelists
• Build UGC programs that capture authentic transformation stories
• Write email sequences that people actually want to read

Creative Direction

• Brief creators, videographers, and designers on content needs
• Ensure brand consistency across all touchpoints
• Develop content playbooks and frameworks

You’re Perfect If You:

Must Haves:

• 2-4 years in D2C brands or agencies
• Proven track record of content that drives measurable results
• Can write copy that converts (show us your best hooks)
• Live in spreadsheets as comfortably as in CanvaHave opinions on what makes content work (and data to back them)
• Work onsite in Bangalore

Nice to Haves:

• Have grown a brand's social presence from scratch

Context About The Role:

• This is a 1‑10 stage startup. You'll wear multiple hats (sometimes simultaneously)
• We move fast. Your content from Monday might be live by Tuesday
• You'll work directly with founders who care deeply about every word
• No bureaucracy, no endless approvals, just ship and learn

Why Join Us?

• Impact: Your content will directly influence how thousands approach aging
• Growth: We're scaling fast. Grow with us or grow beyond us – we'll support both
• Learning: Work with founders who approach marketing scientifically
• Culture: We celebrate experiments (even failed ones) over perfect plans

Seniority level

• Mid‑Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

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