Content strategist, content marketing-SEO/GEO-4-7yrs excellent comms

EY; Ernakulam, Bengaluru; Hybrid; INR 600,000 - 800,000; Full time

Job summary

EY in India (Kerala, Ernakulam) is seeking a Website Coordinator to support the effective delivery, maintenance and optimization of EY websites and digital campaigns. You will coordinate web requests, timelines, stakeholders, developers, analytics and reporting to ensure work is delivered efficiently and in line with priorities and service levels.

You will work with internal teams on web content updates, Zendesk tickets, SEO/SEM tasks, analytics tools like Adobe Analytics and Conductor, and

Qualifications

• Excellent English communication skills, written and verbal.
• Strong understanding of digital publishing and best practices.
• Experience with SEO for website and campaigns.
• Experience using a content management system to create digital experiences.
• Experience coordinating website requests, digital projects or digital marketing operations.
• Strong influencing skills and time management.

Responsibilities

• Manage timelines, tasks and progress tracking for digital projects.
• Coordinate web requests and handoffs with stakeholders and developers.
• Liaise with teams on web updates, Zendesk tickets and analytics reporting.
• Interface with web developers for content, usability and site evolution.
• Analyze website traffic and opportunities to optimize performance.
• Build campaign reporting using Adobe Analytics and PowerPoint to tell a story.

Skills

Website coordination

Stakeholder management

Data reporting

Digital publishing

SEO knowledge

Project management

Analytics interpretation

Education

Bachelor’s or Master’s degree

Tools

Zendesk

Adobe Analytics

Conductor

SharePoint

PowerPoint

AEM (Adobe Experience Manager)

Photoshop

Job description

The opportunity

The Website Coordinator supports the effective delivery, maintenance and optimization of EY websites and digital campaigns. The role coordinates web requests, timelines, stakeholders, developers, analytics and reporting to ensure work is delivered efficiently, accurately and in line with agreed priorities and service levels.

Your key responsibilities

• Manage digital projects through development of timelines, task assignment and progress tracking as needed.
• Manage the handoff and tracking of web leads.
• Liaise with internal teams regarding miscellaneous web requests.
• Manage email and web intake requests through the Zendesk ticketing system.
• Interface with Web Developers to help with site content, usability, maintenance, updating and evolution of the website.
• Analyze website traffic and seek opportunities and avenues to optimize performance.
• Collaborate with the team to build campaign reporting; analyze data in Adobe Analytics and consolidate results in PowerPoint to tell a story.
• Assist with tasks associated with the SEO and SEM strategy; monitor SEO web crawls in Conductor and support the SEO/SEM lead with technical updates.
• Manage and update web trackers and calendars daily.
• Conduct audits and actively participate in knowledge sharing.
• Organize files; own and manage the team SharePoint; and distribute digital marketing materials to relevant stakeholders.
• Identify and execute improvements for processes, content and campaign performance.
• Undertake other projects and duties as assigned.
• Work collaboratively with digital design and production teams.
• Successfully juggle competing priorities and multiple projects.
• Manage site updates as needed when tools, marketing strategies and best practices change.
• Work closely with marketers to support the end-to-end publishing process for select projects.
• Develop ideas to enhance and improve the global website and publishing processes.

Skills and attributes for success

• Coordinate multiple website workstreams, dependencies and stakeholders with strong attention to detail.
• Interpret website and campaign data and translate findings into clear, decision-ready reporting.
• Work confidently across ticketing, analytics, SEO and collaboration platforms.
• Advocate for digital best practices and how to use different content types, formats and design elements to create effective, engaging user experiences.
• Make decisions throughout a project that balance the need to meet a deadline while still meeting the original requirements of the project.
• Work independently to complete multiple tasks within a fast-paced environment.

To qualify for the role, you must have

• Excellent US English written and verbal communication skills, with an understanding of how messages may be received globally.
• Strong understanding of digital publishing and best practices.
• Strong knowledge of SEO as it relates to website and campaign performance.
• Experience working within a content management system to create outstanding digital experiences.
• Experience coordinating website requests, digital projects or digital marketing operations.
• Strong influencing skills.
• Strong project and time management ability.

Ideally, youll also have

• Experience and confidence working closely with global teams.
• Experience using Zendesk, Adobe Analytics, Conductor, SharePoint and PowerPoint in a digital marketing environment.
• A good eye for effective use of imagery.
• An eye for design and basic knowledge of design software such as Photoshop and Microsoft Office.
• A basic understanding of HTML.

Technologies and Tools

• Basic understanding of Adobe Experience Manager (AEM).
• Working knowledge of Zendesk, Adobe Analytics, Conductor, Microsoft PowerPoint and SharePoint.

What we look for

• Bachelor’s or master’s degree.
• A professional, confident and enthusiastic candidate who can adapt to flexible work timings and demonstrate an exceptional work ethic and customer focus.
• Minimum 5 years of relevant experience in website coordination, digital marketing, web operations or a related field.