Content Strategist

Webomindapps Pvt. Ltd; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Webomindapps Pvt. Ltd in Bengaluru seeks a Content Strategist to plan, develop, and manage content across digital channels. You will align content with SEO, social media, branding, and lead generation while working in a fast-paced agency environment.

You will conduct research, create briefs and topic clusters, collaborate with SEO, design, and marketing teams, and monitor performance to continually improve content strategies for multiple clients.

Qualifications

• At least 1 year of agency experience.
• Strong understanding of content marketing and digital marketing concepts.
• Proficient in SEO, keyword research, and content optimization.
• Excellent research and analytical skills.

Responsibilities

• Develop comprehensive content strategies based on client objectives, target audience, industry, and digital marketing goals.
• Create content plans, calendars, briefs, and topic clusters for websites and digital platforms.
• Work closely with SEO, social media, design, and digital marketing teams to align content with campaign objectives.
• Develop strategies for website content, blogs, landing pages, social media, email campaigns, and other digital channels.
• Conduct keyword and search-intent research and incorporate SEO requirements into content planning.
• Plan content around relevant keywords, topics, user intent, and the customer journey.
• Develop content briefs with clear objectives, target audience, keywords, tone, structure, and key messaging.
• Review and optimize existing content for SEO, relevance, readability, engagement, and conversions.
• Ensure content is aligned with brand guidelines and maintains consistency across platforms.
• Monitor content performance and use insights to improve future content strategies.
• Stay updated with SEO, AI search, AEO/GEO, social media, content marketing, and digital trends.
• Collaborate with writers and other team members to ensure content quality and timely delivery.
• Handle multiple client accounts and content requirements simultaneously.

Skills

Content strategy

Digital marketing

SEO & keywords

Research & analytics

Written communication

Project management

Collaboration

Agency experience

Audience personas

Content briefs

Tools

AI content tools

Job description

The Content Strategist will be responsible for planning, developing, and managing content strategies across digital channels. The ideal candidate should have hands-on experience working in a digital marketing agency and understand how content supports SEO, social media, branding, lead generation, and overall digital marketing performance.

Roles and Responsibilities

• Develop comprehensive content strategies based on client objectives, target audience, industry, and digital marketing goals.
• Conduct audience, competitor, industry, and content research to identify relevant content opportunities.
• Create content plans, calendars, briefs, and topic clusters for websites and digital platforms.
• Work closely with SEO, social media, design, and digital marketing teams to align content with campaign objectives.
• Develop strategies for website content, blogs, landing pages, social media, email campaigns, and other digital channels.
• Conduct keyword and search-intent research and incorporate SEO requirements into content planning.
• Plan content around relevant keywords, topics, user intent, and the customer journey.
• Develop content briefs with clear objectives, target audience, keywords, tone, structure, and key messaging.
• Review and optimize existing content for SEO, relevance, readability, engagement, and conversions.
• Ensure content is aligned with brand guidelines and maintains consistency across platforms.
• Monitor content performance and use insights to improve future content strategies.
• Stay updated with SEO, AI search, AEO/GEO, social media, content marketing, and digital trends.
• Collaborate with writers and other team members to ensure content quality and timely delivery.
• Handle multiple client accounts and content requirements simultaneously.

Required Skills

• Minimum 1 year of relevant experience in a digital marketing agency.
• Strong understanding of content marketing and digital marketing concepts.
• Good knowledge of SEO, keyword research, search intent, and content optimization.
• Strong research and analytical skills.
• Excellent written and verbal communication skills.
• Ability to create structured content briefs and content strategies.
• Understanding of website content, blogs, landing pages, and social media content.
• Good understanding of audience personas and customer journeys.
• Ability to manage multiple projects and meet deadlines.
• Strong attention to detail and proofreading skills.
• Ability to work collaboratively with SEO, creative, social media, and performance marketing teams.

Required Skills

• Experience working with multiple clients in an agency environment.
• Experience with content performance analysis and reporting.
• Basic understanding of social media strategy and content formats.
• Familiarity with AI tools used for content research, ideation, and optimization.

About Webomindapps

Webomindapps is a digital marketing agency providing a range of digital solutions to businesses and brands. We are looking for a Content Strategist who can develop effective content strategies aligned with client goals, target audiences, SEO requirements, and digital marketing.

For more information about our company, please visit the Webomindapps website.