Content Specialist Job in Gurgaon at Moretasks Business Solution Limited

CollegeSearch; Gurgaon; On-site; INR 300,000 - 600,000; Full time

Job summary

CollegeSearch is seeking a content specialist to create high-quality, engaging content across websites, blogs, product pages, emails, and other digital channels. You will maintain brand consistency while driving organic traffic and user engagement.

The role emphasizes SEO best practices, editorial standards, and data-driven improvements to boost visibility, engagement, and business impact.

Qualifications

• Experience creating content that supports business goals and maintains brand consistency.
• Proficiency in applying SEO best practices to improve visibility and traffic.
• Ability to analyze content performance data and implement improvements.

Responsibilities

• Write, edit, and optimize content for articles, website pages, product descriptions, emails, and marketing campaigns.
• Apply SEO best practices to improve search rankings and organic traffic growth.
• Ensure content complies with internal policies, editorial guidelines, legal requirements, and industry regulations.
• Develop content in line with Google's EEAT and YMYL guidelines where applicable.

Skills

SEO knowledge

Content writing

Editing

Analytics

Job description

Job Summary

• Create high-quality, accurate, engaging, content that supports business goals, drives organic traffic, and improves user engagement.
• Develop and optimize content across websites, blogs, product pages, emails, and other digital channels while maintaining brand consistency.
• Conduct research to ensure content is factually correct, relevant, and aligned with audience needs and search intent.
• Maintain editorial standards, ensuring all content meets quality, compliance, and brand guidelines before publication.
• Analyze content performance and implement data-driven improvements to increase visibility, engagement, and business impact.
• Manage content workflows and deadlines effectively to ensure timely delivery of projects and initiatives.

Key Responsibilities

• Write, edit, and optimize content for articles, website pages, product descriptions, emails, and marketing campaigns to drive engagement and conversions.
• Apply SEO best practices to improve content visibility, search rankings, and organic traffic growth.
• Ensure all content complies with internal content policies, editorial guidelines, legal requirements, and industry-specific regulations.
• Develop content in accordance with Google's quality frameworks, including EEAT and YMYL guidelines where applicable.
• Analyze content performance metrics and implement improvements based on user behavior, search trends, and business goals.
• Stay updated on industry trends, audience preferences, and competitor activities to identify new content opportunities and maintain content quality.