Content Specialist

MoreTasks; Gurugram District; On-site; INR 400,000 - 600,000; Full time

Job summary

MoreTasks in Gurgaon, India (work from office only) seeks a content writer to create high-quality content across websites, blogs, product pages, emails, and campaigns. You will edit, optimize and publish content while maintaining brand consistency and compliance.

This role requires researching topics, applying Google's E-E-A-T guidelines, and analyzing performance to improve engagement and traffic.

Qualifications

• Experience creating content for websites, blogs, emails, and product pages.
• Strong editing and proofreading skills.
• Familiarity with SEO best practices and Google's quality guidelines.

Responsibilities

• Write, edit, and optimize content for articles, website pages, product descriptions, emails, and marketing campaigns to drive engagement and conversions.
• Apply SEO best practices to improve content visibility, search rankings, and organic traffic growth.
• Ensure all content complies with internal content policies, editorial guidelines, legal requirements, and industry-specific regulations.
• Develop content in accordance with Google's quality frameworks, including E-E-A-T and YMYL guidelines when applicable.
• Analyze content performance metrics and implement improvements based on user behavior and search trends.
• Stay updated on industry trends and audience preferences to identify new content opportunities.

Skills

SEO writing

Editing

Content strategy

Education

Bachelor's degree in English/Marketing/Communications

Tools

SEO tools (Ahrefs/SEMrush)

Job description

Location: Gurgaon, India (work from office only)

Job Summary

• Create high-quality, accurate, engaging, content that supports business goals, drives organic traffic, and improves user engagement.
• Develop and optimize content across websites, blogs, product pages, emails, and other digital channels while maintaining brand consistency.
• Conduct research to ensure content is factually correct, relevant, and aligned with audience needs and search intent.
• Maintain editorial standards, ensuring all content meets quality, compliance, and brand guidelines before publication.
• Analyze content performance and implement data-driven improvements to increase visibility, engagement, and business impact.
• Manage content workflows and deadlines effectively to ensure timely delivery of projects and initiatives.

Key Responsibilities

• Write, edit, and optimize content for articles, website pages, product descriptions, emails, and marketing campaigns to drive engagement and conversions.
• Apply SEO best practices to improve content visibility, search rankings, and organic traffic growth.
• Ensure all content complies with internal content policies, editorial guidelines, legal requirements, and industry-specific regulations.
• Develop content in accordance with Google's quality frameworks, including E-E-A-T and YMYL guidelines where applicable.
• Analyze content performance metrics and implement improvements based on user behavior, search trends, and business goals.
• Stay updated on industry trends, audience preferences, and competitor activities to identify new content opportunities and maintain content quality.